Can IKEA adapt its service experience to India?
Título:
Can IKEA adapt its service experience to India?
Autor personal:
PRODUCTION_INFO:
Bingley, U.K. : Emerald, 2016.
Descripción física:
1 online resource (11 p.).
Serie:
Emerald emerging markets case studies vol. 6, no. 1
Nota general:
Expected learning outcomes: After studying the case, it is expected that students will have a better understanding of what is a "service experience," as well as how it can give a company a competitive advantage. It is also expected that students will have a better understanding of the retail market and consumer behavior in India.
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Síntesis:
The case deals with IKEA's unique service experience, and the company's plans to expand into India. The question that is dealt with primarily is, "Can IKEA successfully introduce and adapt its service experience to the Indian market." IKEA's service experience is critically explored, as well as the concept of "service" in India.
Nivel de lectura:
BA level.
Término de la materia:
Género:
Autor añadido:
Acceso electrónico:
Full Text Available From Emerald Case Studies 2016 Packages
Idioma:
Inglés