The future of competition : co-creating unique value with customers
Título:
The future of competition : co-creating unique value with customers
ISBN:
9781578519538
Autor personal:
PRODUCTION_INFO:
Boston, Mass. : Harvard Business School Pub., c2004.
Descripción física:
xiii, 256 p. : ill. ; 24 cm.
Contenido:
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
Autor añadido:
Acceso electrónico:
Table of contents
Idioma:
Inglés