Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Título:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
ISBN:
9780761910008
Autor personal:
Edición:
2nd ed.
PRODUCTION_INFO:
Thousand Oaks, Calif. : Sage Publications, c1999.
Descripción física:
xiv, 537 p. ; 29 cm.
Nota general:
"Published in cooperation with the Association for Consumer Research."
Autor añadido:
Idioma:
Inglés