Imagen de portada para Customer relationship management : integrating marketing strategy and information technology
Customer relationship management : integrating marketing strategy and information technology
Título:
Customer relationship management : integrating marketing strategy and information technology
ISBN:
9780471271376
Autor personal:
Zikmund, William G.
PRODUCTION_INFO:
Hoboken, N.J. : Wiley, c2003.
Descripción física:
xix, 179 p. : ill. ; 24 cm.
Término de la materia:
Relationship marketing.

Customer relations -- Management.

Customer relations -- Management -- Data processing.
Autor añadido:
McLeod, Raymond.

Gilbert, Faye W.
Acceso electrónico:
Publisher description
Table of contents
Idioma:
Inglés