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13. 
Imagen de portada para Empowering Brands with Customer Integration Classification, Benefits and Success Factors
Empowering Brands with Customer Integration Classification, Benefits and Success Factors
Empowering Brands with Customer Integration Classification, Benefits and Success Factors
Autor 
Sesselmann, Jörg. author. SpringerLink (Online service)
Signatura topográfica preferida 
HF5410 -5417.5
ISBN 
9783658116392
Full Text Available From Springer Nature Business and Management 2016 Packages
Formato: 
Recursos electrónicos
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14. 
Imagen de portada para Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Autor 
Hintze, Stephanie. author. SpringerLink (Online service)
Signatura topográfica preferida 
HF5410 -5417.5
ISBN 
9783319113760
Full Text Available From Springer Nature Business and Economics 2015 Packages
Formato: 
Recursos electrónicos
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15. 
Imagen de portada para Changing the Rules of the Game Economic, Management and Emerging Issues in the Computer Games Industry
Changing the Rules of the Game Economic, Management and Emerging Issues in the Computer Games Industry
Changing the Rules of the Game Economic, Management and Emerging Issues in the Computer Games Industry
Autor 
Hotho, S. editor. McGregor, N. editor. SpringerLink (Online service)
Signatura topográfica preferida 
HQ793 -799.2
ISBN 
9781137318411
Full Text Available From Palgrave Business & Management 2013 Packages
Formato: 
Recursos electrónicos
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16. 
Imagen de portada para Customer Sense How the 5 Senses Influence Buying Behavior
Customer Sense How the 5 Senses Influence Buying Behavior
Customer Sense How the 5 Senses Influence Buying Behavior
Autor 
Krishna, Aradhna. author. SpringerLink (Online service)
Signatura topográfica preferida 
HD30.28
ISBN 
9781137346056
Full Text Available From Palgrave Business & Management 2013 Packages
Formato: 
Recursos electrónicos
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18. 
Imagen de portada para Value-ology Aligning sales and marketing to shape and deliver profitable customer value propositions
Value-ology Aligning sales and marketing to shape and deliver profitable customer value propositions
Value-ology Aligning sales and marketing to shape and deliver profitable customer value propositions
Autor 
Kelly, Simon. author. Johnston, Paul. author. Danheiser, Stacey. author. SpringerLink (Online service)
Signatura topográfica preferida 
HD45
ISBN 
9783319456263
Full Text Available From Springer Nature Business and Management 2017 Packages
Formato: 
Recursos electrónicos
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19. 
Imagen de portada para Customer Co-Design A Study in the Mass Customization Industry
Customer Co-Design A Study in the Mass Customization Industry
Customer Co-Design A Study in the Mass Customization Industry
Autor 
Thallmaier, Stefan R. author. SpringerLink (Online service)
Signatura topográfica preferida 
HD45
ISBN 
9783658075262
Full Text Available From Springer Nature Business and Economics 2015 Packages
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Recursos electrónicos
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20. 
Imagen de portada para CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects
CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects
CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects
Autor 
Perna, A. author. Baraldi, E. author. SpringerLink (Online service)
Signatura topográfica preferida 
HD28 -70
ISBN 
9781137335661
Full Text Available From Palgrave Business & Management 2014 Packages
Formato: 
Recursos electrónicos
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22. 
Imagen de portada para Global Product Strategy, Product Lifecycle Management and the Billion Customer Question
Global Product Strategy, Product Lifecycle Management and the Billion Customer Question
Global Product Strategy, Product Lifecycle Management and the Billion Customer Question
Autor 
Stark, John. author. SpringerLink (Online service)
Signatura topográfica preferida 
TS1 -2301
ISBN 
9781846289156
Full Text Available From Springer Nature Engineering 2007 Packages
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Recursos electrónicos
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23. 
Imagen de portada para Transforming E-business practices and applications emerging technologies and concepts
Transforming E-business practices and applications emerging technologies and concepts
Transforming E-business practices and applications emerging technologies and concepts
Autor 
Lee, In, 1958- IGI Global eBooks IGI Global
Signatura topográfica preferida 
HF5548.32 .T725 2010E
ISBN 
9781605669113
Full Text Available From IGI Global 2010 Packages
Formato: 
Recursos electrónicos
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24. 
Imagen de portada para The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
Autor 
Del Giudice, Manlio. author. Della Peruta, Maria Rosaria. author. SpringerLink (Online service)
Signatura topográfica preferida 
HF5415.5 -5415.53
ISBN 
9783319418841
Full Text Available From Springer Nature Business and Management 2017 Packages
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