Image de couverture de The Portable MBA
The Portable MBA
Titre:
The Portable MBA
ISBN (Numéro international normalisé des livres):
9780471619970
Auteur personnel:
PRODUCTION_INFO:
New York : John Wiley & Sons, 1990.

©1990
Description physique:
xii, 386 pages : illustrations ; 26 cm.
Note générale:
"Delivers the top wisdom from America's best university programs" on coverpage.

"Complete coverage from managing people, to understand the numbers and setting strategy"" on coverpage.
Table des matières:
How to thing like a manager: the art of managing for the long run -- Managing people: the R factor -- Quantitative tools: numbers as the fundamental language of business -- Managerial economics: guidelines for choices and decisions -- Accounting and management decision making -- Financial management: optimizing the value of the firm -- Marketing management: becoming a market-driven company -- Human resource management: competitive advantage through people -- The strategic use of information technology -- Operations management: productivity and quality performance -- Strategic management -- The role of business in a democratic society
Auteur ajouté:
Langue:
Anglais