Consumption Behaviour and Social Responsibility A Consumer Research Approach
Titre:
Consumption Behaviour and Social Responsibility A Consumer Research Approach
ISBN (Numéro international normalisé des livres):
9789811530050
Auteur personnel:
Edition:
1st ed. 2020.
PRODUCTION_INFO:
Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
Description physique:
XXV, 450 p. 124 illus., 21 illus. in color. online resource.
Collections:
Approaches to Global Sustainability, Markets, and Governance,
Table des matières:
Chapter 1. Background and Thought -- Chapter 2. An Overview of Literature -- Chapter 3. Conceptual Framework and Research Model -- Chapter 4. Methodological Procedures and Techniques -- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions -- Chapter 6. Model Testing and Thoeory Testing -- Chapter 7. Segmentation of Consumers and Identification of Responsibles -- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments -- Chapter 9. Findings and Discussions -- Chapter 10. Implications and Directions.
Extrait:
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and 'social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.
Auteur ajouté:
Auteur collectif ajouté:
Accès électronique:
Full Text Available From Springer Nature Business and Management 2020 Packages
Langue:
Anglais