Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity -- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media -- Chapter3. A Longitudinal Review of Models in Marketing Research -- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research -- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance -- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective -- Chapter7. Decision-Making and Interruptions -- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy -- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers -- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations -- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions -- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation -- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? -- Chapter14. Non-Compliance is a Double-Edged Sword -- Chapter15. A Critical Review of Institutional Theory in Marketing -- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions -- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry -- Chapter18. Special Session: "The World Needs Storytellers": New Research Avenues for Storytelling in Marketing -- Chapter19. Special Session: Measuring Salesperson Storytelling -- Chapter20. How do International Co-branding Alliances Affect Host Country Consumers' Purchase Intention? -- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics -- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage -- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters -- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance -- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands -- Chapter27. Understanding Risk Statements within Drug Injury Advertising -- Chapter28. The Effect of Social Distance on Donations to Care versus Cure -- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions -- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making -- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments -- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making -- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? -- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers -- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions -- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class -- Chapter39. Special Session on Research Opportunities in Direct Selling -- Chapter40. Special Session: An International Perspective of Overcoming Difficulties and Challenges in Doctoral and Early Career Years -- Chapter41. Does Training Teachers in Financial Education Improve Students' Financial Well-Being? -- Chapter42. Special Session: How does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight. Chapter43. Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships.44. Disentangling the Meanings of Brand Authenticity -- Chapter45. Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and what doesn't? -- Chapter46. Return on Investment of Effective Complaint Management: Synthesis and Research Directions -- Chapter47. Distance is Worth! Impacts of Spatial Distance between Model and Product on Product Evaluation -- Chapter48. The Study of Different Factors Affecting Salesperson Deviance -- Chapter49. Why Narcissists Prefer Genuine to High-Quality Counterfeit Luxury: The Role of Authentic and Hubristic Pride -- Chapter50. Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip -- Chapter51. From Psychological Myopia to Food Myopia: A Consumer Perspective -- Chapter52. Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences' Skepticism -- Chapter53. Right Digit Effect and Subjective Relative Income -- Chapter54. Big Data Analytics, New Product Ideas and Decision Making -- Chapter55. Salesperson Intrinsic and Extrinsic Motivation Revisited: A Combinatory Perspective -- Chapter56. Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction -- Chapter57. Digital Advocacy among Industrial Employees -- Chapter58. When My Brand does Something Morally Wrong -- Chapter59. The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach -- Chapter60. How and when does Functional Diversity Impact Sales Team Effectiveness -- Chapter61. Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving -- Chapter62. Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR): Strengthening Brand Loyalty through Online Brand Community Engagement, Brand Trust and CSR Authenticity -- Chapter63. Digital Customer Empowerment Tools for Marketers -- Chapter 64. A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors -- Chapter65. The Impact of Culture on Humorous Ads.-Chapter66. RELQUAL-determinants on Satisfaction in Buyer-Supplier Relationship of Puerto Rican SMEs -- Chapter67. Customer Experience of Value: Some Insights into the Satisfaction-Loyalty Link and Customer Loyalty Retention -- Chapter68. Special Session: How the Desire for Unique Products Strengthens the Link between Luxury Attitudes and Sustainability Behaviors -- Chapter69. Understanding Information Bias: The Perspective of Online Review Component -- Chapter70. Factors Affecting Consumer Responses to Brand Advertising on Social Media -- Chapter71. How Many Likes are Good Enough? An Evaluation of Social Media Performance. Chapter72. To Kneel or not to Kneel? Just Do It! Assessing Consumer Responses to Organizational Engagement in Political Discourse -- Chapter73. Inferences about Target Marketing from Languages on Website and its Implications -- Chapter74. Consumer Response to Sport Sponsor's Message Articulation and Activation on Twitter -- Chapter75. Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis -- Chapter76. The Effect of Emoji Incongruency in Social Media -- Chapter77. Me, Myself and my Smartphone: Antecedents of Smartphone Attachment. Chapter78. Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon -- Chapter79. Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist. Chapter80. Implications of the Developments in Metaphors Research for Marketing Communications: A Review and Research Agenda. Chapter81. The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer' Post-Goal-Completion Behavior -- Chapter82. A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty -- Chapter83. Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources -- Chapter84. Preliminary Tests of the Consumer Normalcy Scale -- Chapter85.

The Impact of Advertising Appeals on Consumers' Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age. Chapter86. Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors -- Chapter87. The Effect of Fear, Threat, and Trust among Voters in the 2016 U.S. Presidential Election. Chapter88. Towards a Model of Inclusive Ethnic Advertising -- Chapter89. Customer Engagement with Augmented Reality Mobile Apps- Chapter90. How Organizations can Capitalize on Customer-Caused Failures -- Chapter91. Self-Gift, Luxury Consumption and Materialism: The Way to Happiness! -- Chapter92. Why do Consumers Procrastinate and what Happens Next? -- Chapter93. Food Acculturation of Professional Expatriates: A Cross-Cultural Study -- Chapter94. Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative Study of the Meaning of Terroir Product Consumption -- Chapter95. Social Media Sentiment, Customer Satisfaction, and Stock Returns -- Chapter96. Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers' Luxury Brand Purchases -- Chapter97. Pleasure versus Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance -- Chapter98. The Impact of Sonic Logos on Brand Perceptions -- Chapter99. Gifting Practices: Is it Really the Thought that Counts -- Chapter100. Special Session: How does Marketing Fit in the World? Questions of Discipl.