Phase 1 of Development: Getting a Web Store Up and Running, Fast -- Starting an E-Commerce Site -- Laying Out the Foundations -- Starting the BalloonShop Project -- Creating the Product Catalog: Part 1 -- Creating the Product Catalog: Part 2 -- Product Attributes -- Search Engine Optimization -- Searching the Catalog -- Improving Performance -- Receiving Payments Using PayPal -- Catalog Administration: Departments and Categories -- Catalog Administration: Products -- Phase 2 of Development: Selling More and Increasing Profits -- Creating Your Own Shopping Cart -- Accepting and Processing Customer Orders -- Product Recommendations -- Phase 3 of Development: Advanced E-Commerce -- Creating Customer Accounts -- Storing Customer Orders -- Implementing the Order Pipeline, Part 1 -- Implementing the Order Pipeline, Part 2 -- Credit Card Transactions -- Product Reviews -- Integrating Amazon Web Services.