Behavioral and management science in marketing
Titre:
Behavioral and management science in marketing
ISBN (Numéro international normalisé des livres):
9780471071792
PRODUCTION_INFO:
New York : Wiley, c1978.
Description physique:
v, 273 p. : ill. ; 25 cm.
Note générale:
"A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Auteur collectif ajouté:
Langue:
Anglais