Applying social cognition to consumer-focused strategy
Titre:
Applying social cognition to consumer-focused strategy
ISBN (Numéro international normalisé des livres):
9780805855203
PRODUCTION_INFO:
Mahwah, N.J. : L. Erlbaum Associates, 2005.
Description physique:
xi, 402 p. : ill. ; 24 cm.
Collections:
Advertising and consumer psychology
Titre de la série:
Advertising and consumer psychology
Note générale:
"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
Auteur de conférence ajouté:
Langue:
Anglais