Emotion and reason in consumer behavior
Titre:
Emotion and reason in consumer behavior
ISBN (Numéro international normalisé des livres):
9780750679763
Auteur personnel:
PRODUCTION_INFO:
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.
Description physique:
xv, 165 p. : ill. ; 23 cm.
Table des matières:
Introduction -- Emotion and reason -- Attitude formation -- Involvement -- Theories of learning -- Personality and the self -- Risk -- Trust and commitment -- Value.
Langue:
Anglais