Developing churn models using data mining techniques and social network analysis
Titre:
Developing churn models using data mining techniques and social network analysis
ISBN (Numéro international normalisé des livres):
9781466662896
Auteur personnel:
PRODUCTION_INFO:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2015]
Description physique:
PDFs (308 pages).
Note générale:
"Research essentials collection".
Table des matières:
Churn problem in everyday business -- Setting (realistic) business aims -- Data mining techniques for churn mitigation/detection: intrinsic attributes approach -- Social network analysis (SNA) for churn mitigation/detection: introduction and metrics -- Data preparation and churn detection -- Churn analysis using selected structured analytic techniques -- Attribute relevance analysis -- From churn models to churn solution -- Measuring predictive power -- Churn model development, monitoring, and adjustment -- Churn case studies.
Extrait:
"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--Provided by publisher.
Accès électronique:
Full Text Available From IGI Global 2015 Packages
Langue:
Anglais