Global trends in mobile: a new global landscape for supply and demand / Giuditta de Prato, Jean Paul Simon -- Mobile communications and the entrepreneurial revolution / Sergio Ramos, Cristina Armuña, Alberto Arenal, Jesús Ferrandis -- Behavioural targeting in the mobile ecosystem / José Luis Gómez-Barroso, Juan Ángel Ruiz -- A reflection on wearables and innovation in the mobile ecosystem: two possible scenarios / Andreu Castellet -- Mobile music: an overview / Claudio Feijóo, Sergio Ramos, Victoria Bleda -- Examining mobile search adoption: the Swedish experience in the uptake phase / Andreu Castellet, Oscar Westlund -- From personal to mobile healthcare: challenges and opportunities / Elena Villalba-Mora, Ignacio Peinado, Leocadio Rodriguez-Mañas -- Mobile big data: a new frontier of innovation / Shivom Aggarwal, Abhishek Nayak -- Driving media transformations: mobile content and personal information / Juan Miguel Aguado, Inmaculada J. Martinez -- Mobile content adaptation: an analysis of techniques and frameworks / Christian Sonnenberg -- Mobility matters: classifying locative mobile apps through an affordances approach / Brett Oppegaard -- Who brings the news?: exploring the aggregators apps for mobile devices / João Canavilhas, Ivan Satuf -- Mobile journalism and innovation: a study on content formats of autochthonous news apps for tablets / Marcos Palacios [and 3 others] --

The role of the profile and the digital identity on the mobile content / Ana Serrano Tellería -- Research, development and creativity in ubiquitous technologies in university: CIDUS contribution / Enrique Castelló-Mayo [and 4 others] -- Mobile content and walking documentary: teaching and learning science step-by-step with smartphones / Frédéric Adam -- The message is the medium: ecology, mobility and emergent storytelling / Verónica Perales -- Mobile media and social interaction: mobile services and content as drivers of social interaction / Manuel José Damásio [and 3 others].