The seduction of science: how paradigms can lead one astray / Ben Trubody -- Seduction, rationality, and willpower / Adrien Barton -- On seduction: a romantic conversation / Simber Atay -- Everybody's got a hungry heart: Kierkegaard and Hitchcock / Constantino Pereira Martins -- Seduction and mutually assured destruction: the modern "femme fatale" in "Gone Girl" / Ana Cabral Martins -- Horror's seduction through art: death representation / Teresa Lousa -- Postmodern cinema of seduction: subaltern/folk-inspired Hindi film song and dance, and the art of deferral and play / Reena Dube -- Seduction in works of art / Laura González -- Seduction and surprise: discovering invisible emotions for commitments / Dina Mendonça -- Social psychology: the seduction of consumers / John G. Wilson -- Rhetoric of seduction: from an iconocratic advertising to a tautological culture / Paulo M. Barroso -- Scepticism and seduction / Cesar Kiraly.