Utilizing consumer psychology in business strategy
Titre:
Utilizing consumer psychology in business strategy
ISBN (Numéro international normalisé des livres):
9781522534495
Auteur personnel:
PRODUCTION_INFO:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
Description physique:
16 PDFs (xii, 325 pages)
Table des matières:
Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.
Extrait:
"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- Provided by publisher.
Auteur ajouté:
Accès électronique:
Full Text Available From IGI Global 2018 Packages
Langue:
Anglais