Analyzing attachment and consumers' emotions : emerging research and opportunities
Titre:
Analyzing attachment and consumers' emotions : emerging research and opportunities
ISBN (Numéro international normalisé des livres):
9781522549857
Auteur personnel:
PRODUCTION_INFO:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
Description physique:
14 PDFs (xix, 308 pages)
Table des matières:
Chapter 1. The theory of attachment: a primer -- Chapter 2. The methodology: systematic literature review -- Chapter 3. Brand attachment -- Chapter 4. Product attachment -- Chapter 5. Emerging trends in attachment studies.
Extrait:
"This book provides an analysis of attachment theory applied to the study of consumers' brands and products. It also provides the conceptual domain of the constructs of brand attachment and of product attachment by also paying specific attention to how these constructs have been operationalized in previous studies where measurement scales were developed"-- Provided by publisher.
Accès électronique:
Full Text Available From IGI Global 2018 Packages
Langue:
Anglais