Section 1. The history of social media in academic libraries. Chapter 1. Making social media more social: a literature review of academic libraries' engagement and connections through social media platforms ; Chapter 2. Social media and social networking in digital libraries -- Section 2. Areas of concern in the use of social media. Chapter 3. Finding your voice: developing a content strategy for social media that works! ; Chapter 4. Diversifying content across social media platforms ; Chapter 5. Assessing social media use in instruction and marketing ; Chapter 6. Is anybody out there?: using application statistics and web analytics to assess social media reach ; Chapter 7. Diversity and inclusion: how to avoid bias and social media blunders ; Chapter 8. Identifiable problems in social media: concerning legal awareness within academic libraries ; Chapter 9. Enhancing an academic library's social media presence using peer-to-peer marketing: the benefits of student content creators -- Section 3. Further examples of social media use. Chapter 10. "Is there anybody there?": engaging with open university distance learners ; Chapter 11. Using social media to enhance information literacy: the VCU libraries vetyoursources campaign ; Chapter 12. What's old is marketable: creating a social media plan for special collections and archives ; Chapter 13. Expanding the awareness and use of library collections through social media: a case study of the library of congress international collections social media program ; Chapter 14. Social media use in academic libraries: applications and implications in a developing country ; Chapter 15. No budget, no barriers: how academic branch libraries can make twitter work.