The future of competition : co-creating unique value with customers
Titre:
The future of competition : co-creating unique value with customers
ISBN (Numéro international normalisé des livres):
9781578519538
Auteur personnel:
PRODUCTION_INFO:
Boston, Mass. : Harvard Business School Pub., c2004.
Description physique:
xiii, 256 p. : ill. ; 24 cm.
Table des matières:
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
Auteur ajouté:
Accès électronique:
Table of contents
Langue:
Anglais