Image de couverture de Essentials of consumer behavior
Essentials of consumer behavior
Titre:
Essentials of consumer behavior
ISBN (Numéro international normalisé des livres):
9780030897030
Auteur personnel:
PRODUCTION_INFO:
Hinsdale, Ill. : Dryden Press, c1976.
Description physique:
xv, 414 p. : ill. ; 24 cm.
Note générale:
"Based on Engel, Kollat, and Blackwell's: Consumer behavior."
Langue:
Anglais