Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Titre:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
ISBN (Numéro international normalisé des livres):
9780761910008
Auteur personnel:
Edition:
2nd ed.
PRODUCTION_INFO:
Thousand Oaks, Calif. : Sage Publications, c1999.
Description physique:
xiv, 537 p. ; 29 cm.
Note générale:
"Published in cooperation with the Association for Consumer Research."
Auteur ajouté:
Langue:
Anglais