Travelling in trope : postcards from the edge of consumer research / Stephen Brown and Darach Turley -- Been there, done that, bought the souvenirs : of journeys and boundary crossing / Russell W. Belk -- Walking on the edge : a stereographic photo essay on the verge of consumer research / Morris B. Holbrook -- Shoppers on the verge of a nervous breakdown : chronicle, composition and confabulation in consumer research / Stephen Brown and Rhona Reid -- Exploring the différance : a postmodern approach to paradigmatic pluralism in consumer research / Craig J. Thompson, Eric J. Arnould and Barbara B. Stern -- Post-structuralism and the dialectics of advertising : discourse, ideology, resistance / Richard Elliott and Mark Ritson -- Beyond the semiotic strait-jacket : everyday experiences of advertising involvement / Stephanie O'Donohoe and Caroline Tynan -- Semiotics in marketing and consumer research : balderdash, verity, pleas / David Glen Mick -- Consumer rules / Gordon R. Foxall -- Cyberspace as the next marketing frontier(?) : questions and issues / Alladi Venkatesh, Laurie Meamber and A. Fuat Firat -- Breaking out of the box : is lifestyle a construct or a construction? / Michael R. Solomon and Basil G. Englis -- A postcard from the very edge : mortality and marketing / Darach Turley.