The evolutionary bases of consumption
Titre:
The evolutionary bases of consumption
ISBN (Numéro international normalisé des livres):
9780805851502
9780805851496
9781410616302
Auteur personnel:
PRODUCTION_INFO:
Mahwah, N.J. : Lawrence Erlbaum Associates, c2007.
Description physique:
p. cm.
Table des matières:
What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research.
Langue:
Anglais