Image de couverture de Customer relationship management : integrating marketing strategy and information technology
Customer relationship management : integrating marketing strategy and information technology
Titre:
Customer relationship management : integrating marketing strategy and information technology
ISBN (Numéro international normalisé des livres):
9780471271376
Auteur personnel:
Zikmund, William G.
PRODUCTION_INFO:
Hoboken, N.J. : Wiley, c2003.
Description physique:
xix, 179 p. : ill. ; 24 cm.
Terme sujet:
Relationship marketing.

Customer relations -- Management.

Customer relations -- Management -- Data processing.
Auteur ajouté:
McLeod, Raymond.

Gilbert, Faye W.
Accès électronique:
Publisher description
Table of contents
Langue:
Anglais