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Importance of packaging as a marketing tool and two examples from soft-drinks industry

Auteur

Sağlamer, Seçil. Çakıcı, Metin. Thesis advisor. Işık Üniversitesi. Işık University. Graduate Program in Institute of Social Sciences. Thesis.

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HF5770 .S24 2003

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The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain

Auteur

Sohail, Muhamad Umer, author. Yılmaz, Kemal Özkan, thesis advisor. Akseki, Pınar, jury member. Sarıca, Yeşim Pınar Soykut, jury member. Işık University.

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HF5415 .S56 2023

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Image de couverture de An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing

An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing

Auteur

Kurtoğlu, Ali Levent, author. Ferman, Ali Murat, thesis advisor. Taşkın, Erdoğan, jury member. Sarıca, Yeşim Pınar Soykut, jury member. Akseki, Pınar, jury member.

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HF5415.12615 .K87 2020

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