New consumer marketing : managing a living demand system
Título:
New consumer marketing : managing a living demand system
ISBN:
9780470844823
Autor Pessoal:
PRODUCTION_INFO:
Chichester, England ; Hoboken, NJ : Wiley, c2003.
Descrição Física:
xii, 204 p. : ill. ; 24 cm.
Conteúdo:
Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery -- Demand System management.
Termo do Assunto:
Autor Adicionado:
LANGUAGE:
Inglês