The Portable MBA
Título:
The Portable MBA
ISBN:
9780471619970
Autor Pessoal:
PRODUCTION_INFO:
New York : John Wiley & Sons, 1990.
©1990
Descrição Física:
xii, 386 pages : illustrations ; 26 cm.
Nota Geral:
"Delivers the top wisdom from America's best university programs" on coverpage.
"Complete coverage from managing people, to understand the numbers and setting strategy"" on coverpage.
Conteúdo:
How to thing like a manager: the art of managing for the long run -- Managing people: the R factor -- Quantitative tools: numbers as the fundamental language of business -- Managerial economics: guidelines for choices and decisions -- Accounting and management decision making -- Financial management: optimizing the value of the firm -- Marketing management: becoming a market-driven company -- Human resource management: competitive advantage through people -- The strategic use of information technology -- Operations management: productivity and quality performance -- Strategic management -- The role of business in a democratic society
Autor Adicionado:
LANGUAGE:
Inglês