"Vietnam has exhibited exceptional economic growth since its Đổi Mới economic reforms beginning in the mid-1980s, yet its growth experience has been understudied. This book investigates many of the key components of this remarkable growth story, offering insightful analysis of key issues. Macdonald and his colleagues have produced an excellent resource for students of Asian economic development in general and Southeast Asia in particular." -Michael G. Plummer, Director, SAIS Europe "This book provides a simple and clear introduction to Vietnam's business environment. Business people and academics will enjoy stories and insights supplied by both the editor and co-authors. It can serve as both a good starting point and a reference to different audiences, being accessible and lucid in its presentation." -Quan-Hoang Vuong, Director of the Centre for Interdisciplinary Social Research, Phenikaa University This Palgrave Pivot provides an introduction to the economy and business environment of Vietnam, a rapidly growing member of the ASEAN Economic Community. The introduction argues that though there may be perceived disadvantages in investing in Vietnam, there are a number of benefits such as the dynamism of the economy and the country's openness to trade and foreign direct investment. The book then provides an overview of Vietnam's economic policy, with historical background covering reunification, attempts at a command economy, and finally renovation with Doi Moi and recent developments. Further chapters cover privatization and the expansion of the private sector, participation in global value chains, and the peculiarities of marketing and finance in Vietnam. As an edited volume with chapters written by Vietnamese scholars across economics, history, and business, this book is critical reading for researchers studying Vietnam and for businesses interested in expanding into Asia. Roderick Macdonald is Retired Professor of Management and Technology at the École des Sciences de la Gestion, Université du Québec à Montréal, Canada. He has published books and articles on business strategy in new industries, fundamental economic notions used in business and moral analysis in management. His previous books with Palgrave Macmillan are Genesis of the Financial Crisis, Eurocritical: A Crisis of the Euro Currency, and Southeast Asia and the ASEAN Economic Community.