Applying social cognition to consumer-focused strategy
Título:
Applying social cognition to consumer-focused strategy
ISBN:
9780805855203
PRODUCTION_INFO:
Mahwah, N.J. : L. Erlbaum Associates, 2005.
Descrição Física:
xi, 402 p. : ill. ; 24 cm.
Série:
Advertising and consumer psychology
Título da Série:
Advertising and consumer psychology
Nota Geral:
"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
Conferência do Autor Adicionada:
LANGUAGE:
Inglês