Virtual worlds and e-commerce technologies and applications for building customer relationships
Título:
Virtual worlds and e-commerce technologies and applications for building customer relationships
ISBN:
9781616928100
PRODUCTION_INFO:
Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2011.
Descrição Física:
electronic texts (327 p. : ill.) : digital files.
Conteúdo:
1. Virtual worlds / David Oyarzun, María Carretero, Amalia Ortiz, Alex García-Alonso -- 2. 3D3C real virtual worlds defined / Yesha Sivan -- 3. From e-commerce to v-commerce / Susan Jones -- 4. Convergence of online gaming and e-commerce / Tracy Harwood -- 5. Evolution of business in virtual environments / Rita King -- 6. Company specific virtual worlds / Paul Blowers -- 7. Virtual worlds and the military / Barbara Ciaramitaro, James Jones -- 8. Virtual education / Barbara Ciaramitaro -- 9. Virtual market economies and the business of virtual worlds / Lee Hwang -- 10. Legal issues in the virtual world and e-commerce / Daniel Hoops -- 11. Achieving realism in 3D interactive systems / Arman Gukasyan, Nadezhda Ilyina, Alexander Lavrov -- 12. Learning space in virtual environments / M. Kyritsis, S. Gulliver, S. Morar -- 13. Opening the content pipeline for opensim-based virtual worlds / Shenlei Winkler -- 14. Security and privacy concerns of virtual worlds / Greg Gogolin -- 15. The role of standards for e-commerce in virtual worlds / Joerg Kloss -- 16. Culture-sensitive virtual e-commerce design with reference to female consumers in Saudi Arabia / Khulood Rambo, Kecheng Liu -- 17. The future of virtual worlds in e-commerce / William Burns -- 18. Virtual worlds / Charles Schultz.
Resumo:
"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.
Autor Adicionado:
Acesso Eletrônico:
Full Text Available From IGI Global 2011 Packages
LANGUAGE:
Inglês