Marketing to children and ethical research -- What if the future never comes?: a better understanding about future anticipatory efforts, brand personality, and autobiographical memory -- Does the future really matter?: the influence of future anticipation and reference group towards autobiographical memory, brand relationship, and market performance -- Is brand loyalty really present in the children's market?: a comparative study from Indonesia, Portugal, and Brazil -- A better understanding of children's market: fuzzy logic to analyse the antecedents of a living brand -- Identifying the antecedents of children's market using neural network -- Creating sustainable product: understanding winning elements of the children's market -- Product characteristics for children -- Marketing information process on children -- Case studies.