Linking cultural dimensions and CSR communication : emerging research and opportunities
Título:
Linking cultural dimensions and CSR communication : emerging research and opportunities
ISBN:
9781522579472
Autor Pessoal:
PRODUCTION_INFO:
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]
Descrição Física:
16 PDFs (169 pages)
Conteúdo:
Chapter 1. Mapping the field: cultural dimensions explored by Hofstede -- Chapter 2. Emerging trends in business ethics, corporate social responsibility, and sustainability -- Chapter 3. Emerging trends in stakeholder engagement and corporate social responsibility communication -- Chapter 4. Bridging cultural dimensions and corporate social responsibility communication -- Chapter 5. Extending the field: an empirical research -- Chapter 6. The independency of corporate social responsibility communication from cultural dimensions on corporate websites.
Resumo:
"This book proposes an extension of existing studies that explore the link between CSR and cultural dimensions and demonstrate that cultural dimensions and CSR communication are independent on corporate websites. It also offers guidelines to implement culturally congruent websites and to measure the degree of cultural adaptation"-- Provided by publisher.
Acesso Eletrônico:
Full Text Available From IGI Global 2019 Packages
LANGUAGE:
Inglês