Imagem da capa para Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
Título:
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
ISBN:
9781592535170
Autor Pessoal:
Cato, Mac.
PRODUCTION_INFO:
Beverly : Rockport, c2010.
Descrição Física:
208 p. : ill. (chiefly col.) ; 27 cm.
Termo do Assunto:
Branding (Marketing)

Consumer behavior.

Identity (Psychology)

Emotions -- Social aspects.

Communication in marketing.

Creative ability in business.
Acesso Eletrônico:
Table of contents only
Publisher description
Contributor biographical information
View the back cover
LANGUAGE:
Inglês