Rethinking innovation in a changing world / John Seely Brown -- pt. 1. Perspectives on the changing business context: Increasing returns and the new world of business / W. Brian Arthur. Strategy as revolution / Gary Hamel. How architecture wins technology wars / Charles R. Morris and Charles H. Ferguson -- pt. 2. New tools, new rules: The right game: use game theory to shape strategy / Adam M. Brandenburger and Barry J. Nalebuff. The options approach to capital investment / Avinash K. Dixit and Robert S. Pindyck. When is virtual virtuous? organizing for innovation / Henry W. Chesbrough and David J. Teece -- pt. 3. New lenses for competitive advantage: Disruptive technologies: catching the wave / Joseph L. Bower and Clayton M. Christensen. Breaking compromises, breakaway growth / George Stalk, Jr., David K. Pecaut, and Benjamin Burnett. Competing on resources: strategy in the 1990s / David J. Collis and Cynthia A. Montgomery -- pt. 4. Managing innovation: Tough-minded ways to get innovative / Andrall E. Pearson. Managing innovation in the information age / Rebecca Henderson. Research that reinvents the corporation / John Seely Brown.