Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Título:
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
ISBN:
9780761910008
Autor Pessoal:
Edição:
2nd ed.
PRODUCTION_INFO:
Thousand Oaks, Calif. : Sage Publications, c1999.
Descrição Física:
xiv, 537 p. ; 29 cm.
Nota Geral:
"Published in cooperation with the Association for Consumer Research."
Autor Adicionado:
LANGUAGE:
Inglês