Imagem da capa para Understanding green consumer behaviour : a qualitative cognitive approach
Understanding green consumer behaviour : a qualitative cognitive approach
Título:
Understanding green consumer behaviour : a qualitative cognitive approach
ISBN:
9780415157322
Autor Pessoal:
Wagner, Sigmund A., 1966-
PRODUCTION_INFO:
London ; New York : Routledge, 1997.
Descrição Física:
xv, 288 p. : ill. ; 24 cm.
Série:
Consumer research and policy

Consumer research and policy series.
Termo do Assunto:
Consumer behavior.

Green products.

Motivation research (Marketing)

Motivation (Psychology)
Acesso Eletrônico:
Publisher description
LANGUAGE:
Inglês