Search Results for Social marketing.SirsiDynix Enterprisehttps://bilge.isikun.edu.tr/client/tr_TR/default/default/qu$003dSocial$002bmarketing.$0026ps$003d300?dt=list2024-09-20T00:56:21ZThe social dynamics of marketingent://SD_ILS/0/SD_ILS:78102024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Berenson, Conrad, comp. Eilbirt, Henry, 1914- joint comp.<br/>Yer Numarası HF5415.1 .B47 1973<br/>Format: Books<br/>Competitive social media marketing strategiesent://SD_ILS/0/SD_ILS:20087942024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.1265 .C6544 2016E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-9776-8">Full Text Available From IGI Global 2016 Packages</a><br/>Format: Electronic Resources<br/>Social Commerce Marketing, Technology and Managementent://SD_ILS/0/SD_ILS:17882742024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Turban, Efraim. author. Strauss, Judy. author. Lai, Linda. author. SpringerLink (Online service)<br/>Yer Numarası HF54.5 -54.56<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-17028-2">Full Text Available From Springer Nature Business and Management 2016 Packages</a><br/>Format: Electronic Resources<br/>Social Media Marketing in Tourism and Hospitalityent://SD_ILS/0/SD_ILS:19052402024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Minazzi, Roberta. author. SpringerLink (Online service)<br/>Yer Numarası G154.9 -155.8<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-05182-6">Full Text Available From Springer Nature Business and Economics 2015 Packages</a><br/>Format: Electronic Resources<br/>Social Media Marketing Emerging Concepts and Applicationsent://SD_ILS/0/SD_ILS:17893972024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Heggde, Githa. editor. Shainesh, G. editor. SpringerLink (Online service)<br/>Yer Numarası HF5415.1265<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-981-10-5323-8">Full Text Available From Springer Nature Business and Management 2018 Packages</a><br/>Format: Electronic Resources<br/>Ethics, Social Responsibility and Sustainability in Marketingent://SD_ILS/0/SD_ILS:17895752024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Altinbasak-Farina, Ipek. editor. Burnaz, Sebnem. editor. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-981-13-7924-6">Full Text Available From Springer Nature Business and Management 2019 Packages</a><br/>Format: Electronic Resources<br/>Mumbai Indians a case on social media marketingent://SD_ILS/0/SD_ILS:20105052024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Prashar, Sanjeev. Singh, Harvinder. Nishanth, Kara Shri. Emerald Emerald Case Studies<br/>Yer Numarası HF5415.1265 .P73 2013<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1108/EEMCS-02-2013-0014">Full Text Available From Emerald Case Studies 2013 Packages</a><br/>Format: Electronic Resources<br/>Marketing and the social environment: a readings textent://SD_ILS/0/SD_ILS:73472024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Berry, Leonard L. Hensel, James S., 1944- joint author.<br/>Yer Numarası HF5415 .B47 1973<br/>Format: Books<br/>Public health branding : applying marketing for social changeent://SD_ILS/0/SD_ILS:246782024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Evans, W. Douglas. Hastings, Gerard.<br/>Yer Numarası RA427 .P82 2008<br/>Format: Books<br/>Advertising Confluence Transitioning Marketing Communications into Social Movementsent://SD_ILS/0/SD_ILS:19700342024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Arora, A. editor. Bacouël-Jentjens, S. editor. SpringerLink (Online service)<br/>Yer Numarası HD45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137492265">Full Text Available From Palgrave Business & Management 2015 Packages</a><br/>Format: Electronic Resources<br/>Segmentation in Social Marketing Process, Methods and Applicationent://SD_ILS/0/SD_ILS:17889532024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Dietrich, Timo. editor. Rundle-Thiele, Sharyn. editor. Kubacki, Krzysztof. editor. SpringerLink (Online service)<br/>Yer Numarası HF5415.2 -.34<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-981-10-1835-0">Full Text Available From Springer Nature Business and Management 2017 Packages</a><br/>Format: Electronic Resources<br/>Marketing peace for social transformation and global prosperityent://SD_ILS/0/SD_ILS:20100742024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Nedelea, Alexandru, 1971- editor. Nedelea, Marilena-Oana, 1977- editor. IGI Global eBooks IGI Global<br/>Yer Numarası JZ5538 .M3569 2019E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-7464-4">Full Text Available From IGI Global 2019 Packages</a><br/>Format: Electronic Resources<br/>Strategic marketing for social enterprises in Developing nationsent://SD_ILS/0/SD_ILS:20101532024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Chiweshe, Nigel, 1983- editor. Ellis, Debbie, 1967- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5414 .S775 2019E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-7859-8">Full Text Available From IGI Global 2019 Packages</a><br/>Format: Electronic Resources<br/>Case Studies on Social Marketing A Global Perspectiveent://SD_ILS/0/SD_ILS:17896722024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Galan-Ladero, M. Mercedes. editor. Alves, Helena M. editor. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-04843-3">Full Text Available From Springer Nature Business and Management 2019 Packages</a><br/>Format: Electronic Resources<br/>Market Driven Political Advertising Social, Digital and Mobile Marketingent://SD_ILS/0/SD_ILS:17893002024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Hughes, Andrew. author. SpringerLink (Online service)<br/>Yer Numarası HF5415.1265<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-77730-6">Full Text Available From Springer Nature Business and Management 2018 Packages</a><br/>Format: Electronic Resources<br/>Social Marketing in Action Cases from Around the Worldent://SD_ILS/0/SD_ILS:17896852024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Basil, Debra Z. editor. Diaz-Meneses, Gonzalo. editor. Basil, Michael D. editor. SpringerLink (Online service)<br/>Yer Numarası HF5415.32 -.34<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-13020-6">Full Text Available From Springer Nature Business and Management 2019 Packages</a><br/>Format: Electronic Resources<br/>Impact of social media marketing tools on consumer buying behaviorent://SD_ILS/0/SD_ILS:17686512024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Younas, Sikandar, author. Özekan, Damla, thesis advisor. Develi, Evrim, jury member. Polat, Levent, jury member. Işık University.<br/>Yer Numarası HF5414 .Y68 2022<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/4879">Click for open access</a><br/>Format: Books<br/>Dynamics of competitive advantage and consumer perception in social marketingent://SD_ILS/0/SD_ILS:20081712024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kapoor, Avinash, editor. Kulshrestha, Chinmaya, 1976- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5414 .D96 2014E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-4430-4">Full Text Available From IGI Global 2014 Packages</a><br/>Format: Electronic Resources<br/>A Theory of Marketing Outline of a Social Systems Perspectiveent://SD_ILS/0/SD_ILS:19026012024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Lüdicke, Marius. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-8350-9131-3">Full Text Available From Springer Nature Business and Economics 2006 Packages</a><br/>Format: Electronic Resources<br/>Introduction to Social Media Marketing A Guide for Absolute Beginnersent://SD_ILS/0/SD_ILS:18834862024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kelsey, Todd. author. SpringerLink (Online service)<br/>Yer Numarası QA76.9 .B45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4842-2854-8">Full Text Available From Springer Nature Computer Science 2017 Packages</a><br/>Format: Electronic Resources<br/>Social Media Marketing Game Theory and the Emergence of Collaborationent://SD_ILS/0/SD_ILS:19035832024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Anderson, Eric. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-642-13299-5">Full Text Available From Springer Nature Business and Economics 2010 Packages</a><br/>Format: Electronic Resources<br/>The Promotion of Education A Critical Cultural Social Marketing Approachent://SD_ILS/0/SD_ILS:18061052024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Harwood, Valerie. author. Murray, Nyssa. author. SpringerLink (Online service)<br/>Yer Numarası L1 -991<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-25300-4">Full Text Available From Springer Nature Education 2019 Packages</a><br/>Format: Electronic Resources<br/>Computer-mediated marketing strategies : social media and online brand communitiesent://SD_ILS/0/SD_ILS:20084812024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.1265 .C655 2015E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-6595-8">Full Text Available From IGI Global 2015 Packages</a><br/>Format: Electronic Resources<br/>Handbook of research on integrating social media into strategic marketingent://SD_ILS/0/SD_ILS:20086022024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Hajli, Nick, 1979- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.1265 .H3566 2015E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-8353-2">Full Text Available From IGI Global 2015 Packages</a><br/>Format: Electronic Resources<br/>Digital and Social Media Marketing Emerging Applications and Theoretical Developmentent://SD_ILS/0/SD_ILS:17900052024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Rana, Nripendra P. editor. Slade, Emma L. editor. Sahu, Ganesh P. editor. Kizgin, Hatice. editor. Singh, Nitish. editor.<br/>Yer Numarası HF54.5 -54.56<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-24374-6">Full Text Available From Springer Nature Business and Management 2020 Packages</a><br/>Format: Electronic Resources<br/>Formative Research in Social Marketing Innovative Methods to Gain Consumer Insightsent://SD_ILS/0/SD_ILS:17886932024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kubacki, Krzysztof. editor. Rundle-Thiele, Sharyn. editor. SpringerLink (Online service)<br/>Yer Numarası HF5415.2 -.34<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-981-10-1829-9">Full Text Available From Springer Nature Business and Management 2017 Packages</a><br/>Format: Electronic Resources<br/>Internet mercenaries and viral marketing : the case of Chinese social mediaent://SD_ILS/0/SD_ILS:20082062024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Wu, Mei, 1954- author. Jakubowicz, Peter, 1946- author. Cao, Chengyu, 1987- author. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.12 .C5 W785 2014E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-4578-3">Full Text Available From IGI Global 2014 Packages</a><br/>Format: Electronic Resources<br/>Social marketing and its influence on animal origin food product consumptionent://SD_ILS/0/SD_ILS:20096612024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Bogueva, Diana, 1974- editor. Marinova, Dora, editor. Raphaely, Talia, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD9410.5 .S63 2018E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-4757-0">Full Text Available From IGI Global 2018 Packages</a><br/>Format: Electronic Resources<br/>Online Brand Communities Using the Social Web for Branding and Marketingent://SD_ILS/0/SD_ILS:17881732024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Martínez-López, Francisco J. author. Anaya, Rafael. author. Aguilar, Rocio. author. Molinillo, Sebastián. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-24826-4">Full Text Available From Springer Nature Business and Management 2016 Packages</a><br/>Format: Electronic Resources<br/>Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacificent://SD_ILS/0/SD_ILS:18691472024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Hay, Rachel. editor. Eagle, Lynne. editor. Bhati, Abhishek. editor. SpringerLink (Online service)<br/>Yer Numarası HF5387 -5387.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-981-15-8517-3">Full Text Available From Springer Nature Religion and Philosophy 2021 Packages</a><br/>Format: Electronic Resources<br/>The Social Organisation of Marketing A Figurational Approach to People, Organisations, and Marketsent://SD_ILS/0/SD_ILS:17887202024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Connolly, John. editor. Dolan, Paddy. editor. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-51571-7">Full Text Available From Springer Nature Business and Management 2017 Packages</a><br/>Format: Electronic Resources<br/>Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economicsent://SD_ILS/0/SD_ILS:20102822024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Sáiz Álvarez, José Manuel, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD60 .H3348 2019E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-8939-6">Full Text Available From IGI Global 2019 Packages</a><br/>Format: Electronic Resources<br/>Applied Social Marketing and Quality of Life Case Studies from an International Perspectiveent://SD_ILS/0/SD_ILS:18729582024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Galan-Ladero, M. Mercedes. editor. Rivera, Reynaldo G. editor. SpringerLink (Online service)<br/>Yer Numarası RA407 -409.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-83286-5">Full Text Available From Springer Nature Social Sciences 2021 Packages</a><br/>Format: Electronic Resources<br/>ROI of Social Media How to Improve the Return on Your Social Marketing Investmentent://SD_ILS/0/SD_ILS:19897962024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Powell, Guy Groves, Steven Dimos, Jerry Wiley Online Library Wiley Online Library e-Books<br/>Yer Numarası XX(1989796.1)<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1002/9781119199403">Full Text Available From Wiley Online Library e-Books</a><br/>Format: Electronic Resources<br/>Effect of social media marketing on customer’ online purchase intnetion : an emperical stud in Paksitanent://SD_ILS/0/SD_ILS:17686472024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Mahmood, Hassan, author. Tuncay Çelikel, Aslı, thesis advisor. Akseki, Pınar, jury member. Özekan, Damla, jury member. Işık University.<br/>Yer Numarası HF5414 .M34 2021<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/4871">Click for open access</a><br/>Format: Books<br/>The New High Priesthood the social, ethical and political implications of a marketing-orientated societyent://SD_ILS/0/SD_ILS:19640302024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Glasser, Ralph. author. SpringerLink (Online service)<br/>Yer Numarası HD87 -87.55<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-349-00186-6">Full Text Available From Palgrave Economics & Finance Archive Packages</a><br/>Format: Electronic Resources<br/>Advanced Social Media Marketing How to Lead, Launch, and Manage a Successful Social Media Programent://SD_ILS/0/SD_ILS:19042762024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Funk, Tom. author. SpringerLink (Online service)<br/>Yer Numarası HF4999.2 -6182<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4302-4408-0">Full Text Available From Springer Nature Business and Economics 2013 Packages</a><br/>Format: Electronic Resources<br/>Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communitiesent://SD_ILS/0/SD_ILS:18507932024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Wymer, Walter. editor. SpringerLink (Online service)<br/>Yer Numarası RA407 -409.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-19869-9">Full Text Available From Springer Nature Humanities, Social Sciences and Law 2015 Packages</a><br/>Format: Electronic Resources<br/>Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Toolent://SD_ILS/0/SD_ILS:19053462024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Hurrle, Daniel. author. Postatny, Julia. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-658-08822-4">Full Text Available From Springer Nature Business and Economics 2015 Packages</a><br/>Format: Electronic Resources<br/>Social Computing and Social Media: Applications in Marketing, Learning, and Health 13th International Conference, SCSM 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24-29, 2021, Proceedings, Part IIent://SD_ILS/0/SD_ILS:18861082024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Meiselwitz, Gabriele. editor. SpringerLink (Online service)<br/>Yer Numarası QA76.9 .U83<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-77685-5">Full Text Available From Springer Nature Computer Science 2021 Packages</a><br/>Format: Electronic Resources<br/>Dijital pazarlamayla gelişen sosyal medya pazarlamasının tüketicilerin satın alma davranışı üzerindeki etkisient://SD_ILS/0/SD_ILS:17686832024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Tosun, Yusuf Engin, author. Tuncay Çelikel, Aslı, thesis advisor. Yıldırım, Pınar, jury member. Akseki, Pınar, jury member. Işık University.<br/>Yer Numarası HF5414 .T67 2022<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/4846">Açık erişim için tıklayınız</a><br/>Format: Books<br/>Cause related marketing : who cares winsent://SD_ILS/0/SD_ILS:91212024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Adkins, Sue.<br/>Yer Numarası HF5414 .A35 1999<br/>Elektronik Erişim <a href="http://www.loc.gov/catdir/description/els031/00698235.html">Publisher description</a>
<a href="http://www.loc.gov/catdir/toc/els031/00698235.html">Table of contents</a><br/>Format: Books<br/>Görsel iletişim tasarımının dijital pazarlama platformlarında rekabet avantajına etkisient://SD_ILS/0/SD_ILS:17688502024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Durmuş, Damla, author. Uyan Dur, Banu İnanç, thesis advisor. Tuğal, Sibel, jury member. Buçukoğlu, Seyit Mehmet, jury member. Işık University.<br/>Yer Numarası HF5414 .D87 2022<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/5167">Açık erişim için tıklayınız</a><br/>Format: Books<br/>Digital marketing during the Covid-19 pandemic : a field study in the education sectorent://SD_ILS/0/SD_ILS:17686852024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Mirzayeva, Leyla, author. Yılmaz, Kemal Özkan, thesis advisor. Tuncay Çelikel, Aslı, jury member. Akseki, Pınar, jury member. Işık University.<br/>Yer Numarası HF5414 .M57 2022<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/4887">Click for open access</a><br/>Format: Books<br/>The impact of influencer marketing as a new strategy for brands: a survey on consumersent://SD_ILS/0/SD_ILS:17658522024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Ghazi, Ibtissam, author. Tuncay Çelikel, Aslı thesis advisor. Koloğlugil, Serhat, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.<br/>Yer Numarası HF5414 .G43 2021<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/3363">Click for open access</a><br/>Format: Books<br/>Leveraging computer-mediated marketing environmentsent://SD_ILS/0/SD_ILS:20100492024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.1265 .L4648 2019E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-7344-9">Full Text Available From IGI Global 2019 Packages</a><br/>Format: Electronic Resources<br/>Kurumsal sosyal sorumluluk: pazarlamada yeni bir paradigmaya doğruent://SD_ILS/0/SD_ILS:17592042024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Bayraktaroğlu, Gül, author. İlter, Burcu, author. Tanyeri, Mustafa, author. Kocatürk, Kenan, general publishing director. Atik, Emel, cover designer.<br/>Yer Numarası HD60 .B39 2009<br/>Format: Books<br/>Organizations and social networking utilizing social media to engage consumersent://SD_ILS/0/SD_ILS:20081132024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Li, Eldon Yu-zen, 1952- IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.1265 .O74 2013E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-4026-9">Full Text Available From IGI Global 2013 Packages</a><br/>Format: Electronic Resources<br/>Power to the people : the new marketingent://SD_ILS/0/SD_ILS:17655612024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Russev, Plamen, author. Penkova, Rositsa, editor. Hristov, B., translator. Hawthorne, V., translator.<br/>Yer Numarası HF5415.1264 .R87 2011<br/>Format: Books<br/>21. yüzyılın pazarlama paradigması : bildiriler kitabıent://SD_ILS/0/SD_ILS:78052024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Ulusal Pazarlama Kongresi (7th : 2002 : Afyon). Afyon Kocatepe Üniversitesi. 7. Ulusal Pazarlama Kongresi, 30 Mayis-2 haziran 2002, Afyon.<br/>Yer Numarası HF5415 .U478 2002<br/>Format: Books<br/>Yeni pazarlama kuralları : karınızı ve gezegeni iyileştirecek stratejilerent://SD_ILS/0/SD_ILS:6666362024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Levinson, Jay Conrad, author. Horowitz, Shel, author. Aksoy, Günseli, translator.<br/>Yer Numarası HF5413 .L4819 2011<br/>Format: Books<br/>International marketing : sociopolitical and behavioral aspectsent://SD_ILS/0/SD_ILS:88542024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kaynak, Erdener.<br/>Yer Numarası HF1416 .S63 1996<br/>Elektronik Erişim <a href="http://www.loc.gov/catdir/enhancements/fy0810/95020293-d.html">Publisher description</a><br/>Format: Books<br/>The moral dimension of marketing : essays on business ethicsent://SD_ILS/0/SD_ILS:20020272024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Davidson, D. Kirk.<br/>Yer Numarası HF5414 .D38 2002<br/>Format: Books<br/>Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan.ent://SD_ILS/0/SD_ILS:325182024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar University of Michigan. Graduate School of Business Administration. Division of Research.<br/>Yer Numarası HF5410 .J677 V.23 NO.1-2 2004<br/>Elektronik Erişim <a href="http://web.a.ebscohost.com/ehost/command/detail?sid=84deb2c9-3437-4c10-b27b-ff7850c51d43%40sessionmgr4004&vid=0&hid=4207&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=JPP">Connect to: Journal of Public Policy & Marketing (Online)</a><br/>Format: Electronic Resources<br/>Başka Akmerkez Yokent://SD_ILS/0/SD_ILS:11737452024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Borça, Güven, author. Fidan, Bülent, publishing director. Ertüz, Özge, cover designer. Reklam Yaratıcıları Derneği.<br/>Yer Numarası HF5415.13 .B67 2007<br/>Format: Books<br/>Kurumsal sosyal sorumlulukent://SD_ILS/0/SD_ILS:135812024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kotler, Philip. Lee, Nancy, 1932- Kaçamak, Sibel.<br/>Yer Numarası HD60 .K67 2006<br/>Format: Books<br/>Multi-platform advertising strategies in the global marketplaceent://SD_ILS/0/SD_ILS:20094842024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Yang, Kenneth C. C., editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5804 .M85 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-3114-2">Full Text Available From IGI Global 2018 Packages</a><br/>Format: Electronic Resources<br/>Pazarlama reçeteleri : marka yöneticisinin el kitabıent://SD_ILS/0/SD_ILS:17687632024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Borça, Güven, author. Bir, Ali Atıf, publishing director. Ergin, Yonca, visual director. Ermiş Meriç, Deniz, proofreader. Özbey, Özer, cover designer.<br/>Yer Numarası HF5415.13 .B67 2004<br/>Format: Books<br/>Uluslararası pazarlama çevresient://SD_ILS/0/SD_ILS:11743572024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Gegez, A. Ercan, author. Arslan, F. Müge, author. Cengiz, Emrah, author. Uydacı, Mert, author.<br/>Yer Numarası HF1416 .U48 2003<br/>Format: Books<br/>Bugün markanıza bir bakınent://SD_ILS/0/SD_ILS:20204182024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Yalman, Semih, 1968- author. Köni, Sedef Dinçmen, editor.<br/>Yer Numarası HD69.B7 Y35 2009<br/>Format: Books<br/>Marka olmak istiyorum! : sıradan değil cazip markalar yaratma ve yönetmenin yollarıent://SD_ILS/0/SD_ILS:17687312024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Herman, Dan, author. Altuntuğ, Toros, translator. Kurt, Cem, cover designer.<br/>Yer Numarası HD69.B7 H4719 2006<br/>Format: Books<br/>The effects of social media and gamification on prospective students' university choice perception: case study: ''the game of your life'' by Özyeğin Universityent://SD_ILS/0/SD_ILS:354422024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Üstün, Fatih, 1987- author. Özaydın, Fatih, thesis advisor. Çelikel, Aslı Tuncay, jury member. Sevgi, Cüneyt, jury member. Işık Üniversitesi.<br/>Yer Numarası HF5415.1265 .U88 2014<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/898">Click for open access</a><br/>Format: Books<br/>The stuff Americans are made of : the seven cultural forces that define Americans--a new framework for quality, productivity, and profitabilityent://SD_ILS/0/SD_ILS:79032024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Hammond, Joshua. Morrison, James, 1924-<br/>Yer Numarası HD70.U5 H34 1996<br/>Format: Books<br/>Pazarlamaya çağdaş yaklaşıment://SD_ILS/0/SD_ILS:6666172024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Çabuk, Serap, 1957- author. Yağcı, Mehmet İ., author.<br/>Yer Numarası HF5415 .C37 2003<br/>Format: Books<br/>Pazarlama estetiği : marka şehir İstanbulent://SD_ILS/0/SD_ILS:11700062024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kırgız, Ayça Can, author. Türkmenoğlu, Mustafa, publishing director. Çetiner, Ufuk, cover designer.<br/>Yer Numarası HF5415.1255 .K7 2017<br/>Format: Books<br/>Determining the opinion leaders in online social networksent://SD_ILS/0/SD_ILS:354382024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kuru, Murat Berkant, 1987- author. Özaydın, Fatih, thesis advisor. Çelikel, Aslı Tuncay, jury member. Sevgi, Cüneyt, jury member. Işık Üniversitesi.<br/>Yer Numarası HF5415.1265 .K87 2014<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/1001">Click for open access</a><br/>Format: Books<br/>Metaverse’te pazarlama ve VRChat’te bir pazarlama deneyimi tasarımıent://SD_ILS/0/SD_ILS:17698222024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Beşinci, Enes, author. Uyan Dur, Banu İnanç, thesis advisor. Tuğal, Sibel Avcı, jury member. Balaban, Yüksel, jury member. Işık University.<br/>Yer Numarası HF5415.1265 .B47 2023<br/>Elektronik Erişim <a href="https://hdl.handle.net/11729/5549">Açık erişim için tıklayınız</a><br/>Format: Books<br/>Sosyal medya ve internet ortamında :bviral reklamcılıkent://SD_ILS/0/SD_ILS:11699902024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kırık, Ali Murat, 1986- author. Arlı, Mahmut, publishing director.<br/>Yer Numarası HF5415.1265 .K7 2017<br/>Elektronik Erişim <a href="http://digital.isikun.edu.tr/poster/31196000088422.jpg">View the back cover</a><br/>Format: Books<br/>Advanced fashion technology and operations managementent://SD_ILS/0/SD_ILS:20091592024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Vecchi, Alessandra, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD9940 .A2 A28 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-1865-5">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Mutluluk endüstrisient://SD_ILS/0/SD_ILS:17588702024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Davies, William, 1976- author. Çavdar, Müge, translator. Sancı, İrfan, general publishing director. Çetin, Yunus, editor. Gökyıldız, Mısra, preparer.<br/>Yer Numarası HN25 .D3819 2018<br/>Format: Books<br/>Viral reklamların görsel iletişim tasarımıyla ilişkisient://SD_ILS/0/SD_ILS:6662322024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Tokel, Aylin, author. Pektaş, Hatice Öz, thesis advisor. Pektaş, Hasip, 1953- jury member. Atiker, Barış, jury member. Işık University.<br/>Yer Numarası HF5415.1265 T65 2017<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/1246">Açık erişim için tıklayınız</a><br/>Format: Books<br/>Handbook of research on strategic alliances and value co-creation in the service industryent://SD_ILS/0/SD_ILS:20092142024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Rozenes, Shai, editor. Cohen, Yuval, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD69 .S8 H36 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-2084-9">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Social media influencing in the city of likes : Dubai and the postdigital conditionent://SD_ILS/0/SD_ILS:20140012024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Hurley, Zoe, author. Emerald Social Sciences Emerald e-Books Emerald<br/>Yer Numarası HM742 .H87 2023<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1108/9781802627558">Full Text Available From Emerald Social Sciences 2023 Packages</a><br/>Format: Electronic Resources<br/>Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectivesent://SD_ILS/0/SD_ILS:20082842024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Aiello, Lucia, 1980- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD9999 .C9472 H35 2014E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-5007-7">Full Text Available From IGI Global 2014 Packages</a><br/>Format: Electronic Resources<br/>Collective creativity for responsible and sustainable business practiceent://SD_ILS/0/SD_ILS:20091492024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Fields, Ziska, 1970- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD2963 .C65 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-1823-5">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>The happiness industry : how the government and big business sold us well-beingent://SD_ILS/0/SD_ILS:3917392024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Davies, William, 1976- author.<br/>Yer Numarası HN25 .D38 2015<br/>Format: Books<br/>Cutting-edge technologies and social media use in higher educationent://SD_ILS/0/SD_ILS:20083132024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Benson, Vladlena, 1976- editor. Morgan, Stephanie J., editor. IGI Global eBooks IGI Global<br/>Yer Numarası LB2395.7 .C88 2014E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-5174-6">Full Text Available From IGI Global 2014 Packages</a><br/>Format: Electronic Resources<br/>Last mile farm inputs : farm shop deliversent://SD_ILS/0/SD_ILS:20107622024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Diochon, Monica C., author. Ghore, Yogesh, author. Emerald Case Studies Emerald<br/>Yer Numarası HD60 .D56 2016<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1108/EEMCS-03-2016-0025">Full Text Available From Emerald Case Studies 2016 Packages</a><br/>Format: Electronic Resources<br/>Essay Gifts : gifting for greater goodent://SD_ILS/0/SD_ILS:20107882024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Babb, Sarah, author. Retief, Tina, author. Bick, Geoff, author. Emerald Case Studies Emerald<br/>Yer Numarası HD60.5 .S7 B33 2016<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1108/EEMCS-03-2016-0031">Full Text Available From Emerald Case Studies 2016 Packages</a><br/>Format: Electronic Resources<br/>Interdisciplinary perspectives on business convergence, computing, and legalityent://SD_ILS/0/SD_ILS:20081442024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Khurana, Reema, 1968- Aggarwal, Rashmi. IGI Global eBooks IGI Global<br/>Yer Numarası HD30.2 .I5563 2013E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-4209-6">Full Text Available From IGI Global 2013 Packages</a><br/>Format: Electronic Resources<br/>Handbook of research on digital media and advertising user generated content consumptionent://SD_ILS/0/SD_ILS:20073052024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Eastin, Matthew S. Daugherty, Terry, 1971- Burns, Neal M., 1933- IGI Global eBooks IGI Global<br/>Yer Numarası HF5821 .H318 2011E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-60566-792-8">Full Text Available From IGI Global 2011 Packages</a><br/>Format: Electronic Resources<br/>Adoption, usage, and global impact of broadband technologies diffusion, practice, and policyent://SD_ILS/0/SD_ILS:20073082024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Dwivedi, Yogesh Kumar. IGI Global eBooks IGI Global<br/>Yer Numarası TK5103.4 .A36 2011 EB<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-60960-011-2">Full Text Available From IGI Global 2011 Packages</a><br/>Format: Electronic Resources<br/>Handbook of research on information technology management and clinical data administration in healthcareent://SD_ILS/0/SD_ILS:20068432024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Dwivedi, Ashish N. IGI Global eBooks IGI Global<br/>Yer Numarası R858 .H323 2009E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-60566-356-2">Full Text Available From IGI Global 2009 Packages</a><br/>Format: Electronic Resources<br/>Handbook of research on social interaction technologies and collaboration software concepts and trendsent://SD_ILS/0/SD_ILS:20070222024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Dumova, Tatyana, 1962- Fiordo, Richard, 1945- IGI Global eBooks IGI Global<br/>Yer Numarası HM851 .H3486 2010E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-60566-368-5">Full Text Available From IGI Global 2010 Packages</a><br/>Format: Electronic Resources<br/>Factors Driving Social Network Site Usageent://SD_ILS/0/SD_ILS:19052262024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Ernst, Claus-Peter H. author. SpringerLink (Online service)<br/>Yer Numarası HD45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-658-09918-3">Full Text Available From Springer Nature Business and Economics 2015 Packages</a><br/>Format: Electronic Resources<br/>Standing Room Only Marketing Insights for Engaging Performing Arts Audiencesent://SD_ILS/0/SD_ILS:19698032024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Bernstein, J. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-137-37569-8">Full Text Available From Palgrave Business & Management 2014 Packages</a><br/>Format: Electronic Resources<br/>Marketing initiatives for sustainable educational developmentent://SD_ILS/0/SD_ILS:20097752024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Tripathi, Purnendu, 1975- editor. Mukerji, Siran, editor. IGI Global eBooks IGI Global<br/>Yer Numarası LB1028.35 .M373 2018E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-5673-2">Full Text Available From IGI Global 2018 Packages</a><br/>Format: Electronic Resources<br/>Fans and Fan Cultures Tourism, Consumerism and Social Mediaent://SD_ILS/0/SD_ILS:17885712024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Linden, Henrik. author. Linden, Sara. author. SpringerLink (Online service)<br/>Yer Numarası G154.9 -155.8<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/978-1-137-50129-5">Full Text Available From Springer Nature Business and Management 2017 Packages</a><br/>Format: Electronic Resources<br/>Making Social Technologies Work Leveraging the Power and Managing Perils of Social Technologies in Businessent://SD_ILS/0/SD_ILS:19699052024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Gruenbaum, Ronan. author. SpringerLink (Online service)<br/>Yer Numarası HD30.28<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137024824">Full Text Available From Palgrave Business & Management 2015 Packages</a><br/>Format: Electronic Resources<br/>Successful Social Media and Ecommerce Strategies in the Wine Industryent://SD_ILS/0/SD_ILS:17885222024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Sznolnoki, Gergely. author. Thach, Liz. author. Kolb, Dani. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137602985">Full Text Available From Springer Nature Business and Management 2016 Packages</a><br/>Format: Electronic Resources<br/>Strategic Social Media Management Theory and Practiceent://SD_ILS/0/SD_ILS:17909822024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Sutherland, Karen E. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-981-15-4658-7">Full Text Available From Springer Nature Business and Management 2021 Packages</a><br/>Format: Electronic Resources<br/>Innovation, Social Networks, and Service Ecosystems Managing Value in the Digital Economyent://SD_ILS/0/SD_ILS:17904552024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Chandler, Jennifer D. author. SpringerLink (Online service)<br/>Yer Numarası HF4999.2 -6182<br/>Elektronik Erişim <a 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(orcid)0000-0003-2824-101X Zamaraev, Victor. editor. SpringerLink (Online service)<br/>Yer Numarası T57.6 -.97<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-08440-4">Full Text Available From Springer Nature Business and Economics 2014 Packages</a><br/>Format: Electronic Resources<br/>Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidenceent://SD_ILS/0/SD_ILS:19053492024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kick, Markus. author. SpringerLink (Online service)<br/>Yer Numarası RA410 -410.9<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-658-08837-8">Full Text Available From Springer Nature Business and Economics 2015 Packages</a><br/>Format: Electronic Resources<br/>Fashion and Film Moving Images and Consumer Behaviorent://SD_ILS/0/SD_ILS:17901872024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Bug, Peter. editor. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-981-13-9542-0">Full Text Available From Springer Nature Business and Management 2020 Packages</a><br/>Format: Electronic Resources<br/>Marketing libraries in a Web 2.0 worldent://SD_ILS/0/SD_ILS:249022024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Gupta, Dinesh K. Savard, Râejean, 1950- International Federation of Library Associations and Institutions. Management and Marketing Section.<br/>Yer Numarası Z716.3 .M37 2011<br/>Format: Books<br/>Driving tourism through creative destinations and activitiesent://SD_ILS/0/SD_ILS:20091952024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kiráľová, Alzbeta, editor. IGI Global eBooks IGI Global<br/>Yer Numarası G155 .A1 D75 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-2016-0">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Digital Darwinism Branding and Business Models in Jeopardyent://SD_ILS/0/SD_ILS:19051662024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-642-54401-9">Full Text Available From Springer Nature Business and Economics 2015 Packages</a><br/>Format: Electronic Resources<br/>Mobile technology consumption opportunities and challengesent://SD_ILS/0/SD_ILS:20075602024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Ciaramitaro, Barbara. IGI Global eBooks IGI Global<br/>Yer Numarası TK5103.2 .M63155 2012E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-61350-150-4">Full Text Available From IGI Global 2012 Packages</a><br/>Format: Electronic Resources<br/>Public sector entrepreneurship and the integration of innovative business modelsent://SD_ILS/0/SD_ILS:20092512024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Lewandowski, Mateusz, editor. Kożuch, Barbara, editor. IGI Global eBooks IGI Global<br/>Yer Numarası JF1351 .P83 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-2215-7">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Social Customer Relationship Management Fundamentals, Applications, Technologiesent://SD_ILS/0/SD_ILS:17899882024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Alt, Rainer. author. Reinhold, Olaf. author. SpringerLink (Online service)<br/>Yer Numarası HF5415.5 -5415.53<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-23343-3">Full Text Available From Springer Nature Business and Management 2020 Packages</a><br/>Format: Electronic Resources<br/>Building brand identity in the age of social media : emerging research and opportunitiesent://SD_ILS/0/SD_ILS:20097142024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Ekhlassi, Amir, 1979- author. Niknejhad Moghadam, Mahdi, 1990- author. Adibi, Amir Mohammad, 1991- author. IGI Global eBooks IGI Global<br/>Yer Numarası HD69 .B7 E445 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-5143-0">Full Text Available From IGI Global 2018 Packages</a><br/>Format: Electronic Resources<br/>Social Media Management Technologies and Strategies for Creating Business Valueent://SD_ILS/0/SD_ILS:17885412024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Van Looy, Amy. author. SpringerLink (Online service)<br/>Yer Numarası HF5826.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-21990-5">Full Text Available From Springer Nature Business and Management 2016 Packages</a><br/>Format: Electronic Resources<br/>Handbook of Quality-of-Life Research An Ethical Marketing Perspectiveent://SD_ILS/0/SD_ILS:19605712024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Sirgy, M. Joseph. author. (orcid)0000-0002-6379-0199 SpringerLink (Online service)<br/>Yer Numarası RA407 -409.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-94-015-9837-8">Full Text Available From Springer Nature Humanities, Social Sciences and Law Archive Packages</a><br/>Format: Electronic Resources<br/>Concepts of Quality Connected to Social Media and Emotionsent://SD_ILS/0/SD_ILS:17902912024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Vlad, Denisa Elena. author. SpringerLink (Online service)<br/>Yer Numarası HD62.4 -62.45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-658-28867-9">Full Text Available From Springer Nature Business and Management 2020 Packages</a><br/>Format: Electronic Resources<br/>Social Media Analytics Strategy Using Data to Optimize Business Performanceent://SD_ILS/0/SD_ILS:17887642024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Gonçalves, Alex. author. SpringerLink (Online service)<br/>Yer Numarası QA76.9 .Q36<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4842-3102-9">Full Text Available From Springer Nature Business and Management 2017 Packages</a><br/>Format: Electronic Resources<br/>Marketing in the cyber era : strategies and emerging trendsent://SD_ILS/0/SD_ILS:20082602024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Ghorbani, Ali, 1984- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.1265 .M3275 2014E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-4864-7">Full Text Available From IGI Global 2014 Packages</a><br/>Format: Electronic Resources<br/>Multifaceted explorations of consumer culture and its impact on individuals and societyent://SD_ILS/0/SD_ILS:20099312024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Burns, David J., 1958- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HC79 .C6 M858 2018E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-6120-0">Full Text Available From IGI Global 2019 Packages</a><br/>Format: Electronic Resources<br/>Harnessing social media as a knowledge management toolent://SD_ILS/0/SD_ILS:20089662024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Chugh, Ritesh, 1975- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD30.2 .H3719 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-0495-5">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Incorporating business models and strategies into social entrepreneurshipent://SD_ILS/0/SD_ILS:20086982024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Fields, Ziska, 1970- ditor. IGI Global eBooks IGI Global<br/>Yer Numarası HD60 .I5295 2016E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-8748-6">Full Text Available From IGI Global 2016 Packages</a><br/>Format: Electronic Resources<br/>Diffusion of Technologies and Social Behaviorent://SD_ILS/0/SD_ILS:19545062024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Nakicenovic, Nebojsa. editor. Grübler, Arnulf. editor. SpringerLink (Online service)<br/>Yer Numarası HD72 -88<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-662-02700-4">Full Text Available From Springer Nature Business and Economics Archive Packages</a><br/>Format: Electronic Resources<br/>Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometricsent://SD_ILS/0/SD_ILS:19036622024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Rossiter, John R. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4419-7158-6">Full Text Available From Springer Nature Business and Economics 2011 Packages</a><br/>Format: Electronic Resources<br/>Green marketing and environmental responsibility in modern corporationsent://SD_ILS/0/SD_ILS:20092792024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Esakki, Thangasamy, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5413 .G74 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-2331-4">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Digital tools for academic branding and self-promotionent://SD_ILS/0/SD_ILS:20090642024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Cabrera, Marga, editor. Lloret Romero, Nuria, 1966- editor. IGI Global eBooks IGI Global<br/>Yer Numarası LB1778 .D53 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-0917-2">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Trends and innovations in marketing information systemsent://SD_ILS/0/SD_ILS:20086252024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Tsiakis, Theodosios, 1978- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.13 .T7334 2015E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-8459-1">Full Text Available From IGI Global 2015 Packages</a><br/>Format: Electronic Resources<br/>Managing Negative Word-of-Mouth on Social Media Platforms The Effect of Hotel Management Responses on Observers' Purchase Intentionent://SD_ILS/0/SD_ILS:17883972024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Nee, Ines. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-658-13998-8">Full Text Available From Springer Nature Business and Management 2016 Packages</a><br/>Format: Electronic Resources<br/>The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guestsent://SD_ILS/0/SD_ILS:19047702024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Chehimi, Nadine. author. SpringerLink (Online service)<br/>Yer Numarası HF4999.2 -6182<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-658-04544-9">Full Text Available From Springer Nature Business and Economics 2014 Packages</a><br/>Format: Electronic Resources<br/>The dynamics of influencer marketing : a multidisciplinary approachent://SD_ILS/0/SD_ILS:20159162024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Alvarez Monzoncillo, José María, editor. Taylor & Francis Group Taylor & Francis e-Books<br/>Yer Numarası HF5415<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4324/9781003134176">Full Text Available From Taylor & Francis Open Access e-Books</a><br/>Format: Electronic Resources<br/>Harnessing the power of social media and web analyticsent://SD_ILS/0/SD_ILS:20083182024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Ayanso, Anteneh, 1972- editor. Lertwachara, Kaveepean, 1973- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.1265 .H372 2014E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-5194-4">Full Text Available From IGI Global 2014 Packages</a><br/>Format: Electronic Resources<br/>Crowdfunding for sustainable entrepreneurship and innovationent://SD_ILS/0/SD_ILS:20089872024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Vassallo, Walter, 1975- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HG4751 .C786 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-0568-6">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Strategic place branding methodologies and theory for tourist 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1983- editor. Sun, Rui, 1975- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD62.6 .C375 2015E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-8188-0">Full Text Available From IGI Global 2015 Packages</a><br/>Format: Electronic Resources<br/>Capturing, analyzing, and managing word-of-mouth in the digital marketplaceent://SD_ILS/0/SD_ILS:20087272024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Rathore, Sumangla, 1978- editor. Panwar, Avinash, 1977- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.1265 .C3627 2016E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-9449-1">Full Text Available From IGI Global 2016 Packages</a><br/>Format: Electronic Resources<br/>Studies in virtual communities, blogs, and modern social networking measurements, analysis, and investigationsent://SD_ILS/0/SD_ILS:20081022024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Dasgupta, Subhasish, 1966- IGI Global eBooks IGI Global<br/>Yer Numarası HM741 .S784 2013E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-4022-1">Full Text Available From IGI Global 2013 Packages</a><br/>Format: Electronic Resources<br/>Engaging consumers through branded entertainment and convergent mediaent://SD_ILS/0/SD_ILS:20085992024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Martí Parreño, José, editor. Ruiz Mafe, Carla, 1973- editor. Scribner, Lisa, 1967- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF6146 .P78 E54 2015E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-8342-6">Full Text Available From IGI Global 2015 Packages</a><br/>Format: Electronic Resources<br/>Managing public relations and brand image through social mediaent://SD_ILS/0/SD_ILS:20089332024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Singh, Anurag, 1974- editor. Duhan, Punita, 1973- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD59 .M246 2016E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-0332-3">Full Text Available From IGI Global 2016 Packages</a><br/>Format: Electronic Resources<br/>Successful customer relationship management programs and technologies issues and trendsent://SD_ILS/0/SD_ILS:20077082024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Eid, Riyad. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.5 .S83 2012E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-0288-5">Full Text Available From IGI Global 2012 Packages</a><br/>Format: Electronic Resources<br/>Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014ent://SD_ILS/0/SD_ILS:19042372024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)<br/>Yer Numarası HF54.5 -54.56<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-03973-2">Full Text Available From Springer Nature Business and Economics 2013 Packages</a><br/>Format: Electronic Resources<br/>Strategic uses of social media for improved customer retentionent://SD_ILS/0/SD_ILS:20091172024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Al-Rabayah, Wafaa, editor. Khasawneh, Rawan, editor. Abu-shamaa, Rasha, editor. Alsmadi, Izzat, 1972- editor. IGI Global eBooks<br/>Yer Numarası HF5415.5 .S77 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-1686-6">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Driving agribusiness with technology innovationsent://SD_ILS/0/SD_ILS:20092212024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Tarnanidis, Theodore, 1977- editor. Vlachopoulou, Maro, 1956- editor. Papathanasiou, Jason, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HD9000.5 .D68 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-2107-5">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Handbook of research on human social interaction in the age of mobile devicesent://SD_ILS/0/SD_ILS:20089572024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Xu, Xiaoge, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HM1111 .H363 2016E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-0469-6">Full Text Available From IGI Global 2016 Packages</a><br/>Format: Electronic Resources<br/>Handbook of research on effective advertising strategies in the social media ageent://SD_ILS/0/SD_ILS:20085472024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Taşkıran, Nurdan Öncel, 1960- editor. Yilmaz, Recep, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF6146 .I58 H365 2015E<br/>Elektronik Erişim <a 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Numarası HB143.5 .H36 2007E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-59140-984-7">Full Text Available From IGI Global 2007 Packages</a><br/>Format: Electronic Resources<br/>International Dictionary of Marketing and Communicationent://SD_ILS/0/SD_ILS:19531652024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Jefkins, Frank William. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4684-1523-0">Full Text Available From Springer Nature Business and Economics Archive Packages</a><br/>Format: Electronic Resources<br/>Factors affecting consumer attitude in permission based mobile marketing : an empirical study for Turkeyent://SD_ILS/0/SD_ILS:230822024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Tetik, Hakan, author. Cengiz, Emrah, thesis advisor. Çakıcı, Metin, jury member. Dereli, Toker, jury member. Işık Üniversitesi.<br/>Yer Numarası HF5415.1265 .T48 2008<br/>Elektronik Erişim <a href="http://hdl.handle.net/11729/1012">Click for open access</a><br/>Format: Books<br/>Mapping Cultures Place, Practice, Performanceent://SD_ILS/0/SD_ILS:19720212024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Roberts, L. editor. SpringerLink (Online service)<br/>Yer Numarası GF<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137025050">Full Text Available From Palgrave Media & Culture 2012 Packages</a><br/>Format: Electronic Resources<br/>The Nature of Marketing Marketing to the Swarm as well as the Herdent://SD_ILS/0/SD_ILS:19691742024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Brymer, C. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9780230227231">Full Text Available From Palgrave Business & Management 2009 Packages</a><br/>Format: Electronic Resources<br/>Social Media, Parties, and Political Inequalitiesent://SD_ILS/0/SD_ILS:18647982024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Jacobs, Kristof. author. Spierings, Niels. author. SpringerLink (Online service)<br/>Yer Numarası JA1 -92<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137533906">Full Text Available From Springer Nature Political Science and International Studies 2016 Packages</a><br/>Format: Electronic Resources<br/>Retail Therapy Making strategic relationships workent://SD_ILS/0/SD_ILS:19706572024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Jones, R. author. SpringerLink (Online service)<br/>Yer Numarası HD30.28<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781403914514">Full Text Available From Palgrave Business & Management Archive Packages</a><br/>Format: Electronic Resources<br/>Globalization, Culture, and Branding How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalizationent://SD_ILS/0/SD_ILS:19696942024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Torelli, C. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137331953">Full Text Available From Palgrave Business & Management 2013 Packages</a><br/>Format: Electronic Resources<br/>Social Enterprises An Organizational Perspectiveent://SD_ILS/0/SD_ILS:19695542024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Gidron, B. editor. Hasenfeld, Y. editor. SpringerLink (Online service)<br/>Yer Numarası HD28 -70<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137035301">Full Text Available From Palgrave Business & Management 2012 Packages</a><br/>Format: Electronic Resources<br/>International Place Branding Yearbook 2010 Place Branding in the New Age of Innovationent://SD_ILS/0/SD_ILS:19692712024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Go, F. author. Govers, R. author. SpringerLink (Online service)<br/>Yer Numarası HD30.28<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9780230298095">Full Text Available From Palgrave Business & Management 2010 Packages</a><br/>Format: Electronic Resources<br/>The Behavioral Economics of Brand Choiceent://SD_ILS/0/SD_ILS:19689472024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Foxall, G. author. Olivera-Castro, Jorge M. author. Schrezenmaier, Teresa C. author. James, V. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9780230596733">Full Text Available From Palgrave Business & Management 2007 Packages</a><br/>Format: Electronic Resources<br/>The Anonymous Elect Market Research Through Online Access Panelsent://SD_ILS/0/SD_ILS:19027172024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Postoaca, Andrei. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/3-540-29030-3">Full Text Available From Springer Nature Business and Economics 2006 Packages</a><br/>Format: Electronic Resources<br/>Corporate Social Capital and Liabilityent://SD_ILS/0/SD_ILS:19551402024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Leenders, Roger Th.A.J. editor. Gabbay, Shaul M. editor. SpringerLink (Online service)<br/>Yer Numarası HF4999.2 -6182<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4615-5027-3">Full Text Available From Springer Nature Business and Economics Archive Packages</a><br/>Format: Electronic Resources<br/>Ethical issues in international marketingent://SD_ILS/0/SD_ILS:88442024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Delener, Nejdet.<br/>Yer Numarası HF1416 .E84 1995<br/>Elektronik Erişim <a href="http://www.loc.gov/catdir/enhancements/fy0810/95014390-d.html">Publisher description</a><br/>Format: Books<br/>Corporate Social Responsibility in the Global Business Worldent://SD_ILS/0/SD_ILS:19046282024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Yüksel Mermod, Asli. editor. O.Idowu, Samuel. editor. SpringerLink (Online service)<br/>Yer Numarası HF5387 -5387.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-642-37620-7">Full Text Available From Springer Nature Business and Economics 2014 Packages</a><br/>Format: Electronic Resources<br/>Sosyal medya 101 2.0 : sosyal medya kitabıent://SD_ILS/0/SD_ILS:3887542024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kahraman, Murat, 1975-<br/>Yer Numarası HF5415.1265 .K34 2013<br/>Format: Books<br/>Luxury Online Styles, Systems, Strategiesent://SD_ILS/0/SD_ILS:19692132024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Okonkwo, Uché. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9780230248335">Full Text Available From Palgrave Business & Management 2010 Packages</a><br/>Format: Electronic Resources<br/>Social Media for Knowledge Sharing in Automotive Repairent://SD_ILS/0/SD_ILS:18105012024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Finkbeiner, Patric. author. SpringerLink (Online service)<br/>Yer Numarası TL1 -483<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-48544-7">Full Text Available From Springer Nature Engineering 2017 Packages</a><br/>Format: Electronic Resources<br/>The handbook of managing and marketing tourism experiencesent://SD_ILS/0/SD_ILS:20130332024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Sotiriadis, Marios, editor. Gursoy, Dogan, editor. Emerald Social Sciences Emerald e-Books Emerald<br/>Yer Numarası G155 .A1 H36 2016<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1108/9781786352897">Full Text Available From Emerald Social Sciences 2016 Packages</a><br/>Format: Electronic Resources<br/>The triumph of emptiness : consumption, higher education, and work organizationent://SD_ILS/0/SD_ILS:323552024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Alvesson, Mats, 1956-<br/>Yer Numarası HM791 .A48 2013<br/>Format: Books<br/>Sosyal medya pazarlaması: sosyal webde pazarlama stratejilerient://SD_ILS/0/SD_ILS:276452024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Akar, Erkan, author.<br/>Yer Numarası HF5415.1265 .A33 2010<br/>Elektronik Erişim <a href="http://digital.isikun.edu.tr/poster/31196000080891.jpg">View the back cover</a><br/>Format: Books<br/>Marketing Through Turbulent Timesent://SD_ILS/0/SD_ILS:19692242024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Darroch, Jenny. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9780230251182">Full Text Available From Palgrave Business & Management 2010 Packages</a><br/>Format: Electronic Resources<br/>Virtual Social Networks Mediated, Massive and Multiplayer Sitesent://SD_ILS/0/SD_ILS:19691512024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Panteli, N. editor. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9780230250888">Full Text Available From Palgrave Business & Management 2009 Packages</a><br/>Format: Electronic Resources<br/>Crime and Security Managing the Risk to Safe Shoppingent://SD_ILS/0/SD_ILS:19688482024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Beck, A. author. Willis, A. author. SpringerLink (Online service)<br/>Yer Numarası RA418 -418.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9780230377868">Full Text Available From Palgrave Business & Management 2006 Packages</a><br/>Format: Electronic Resources<br/>Taking Fame to Market On the Pre-History and Post-History of Hollywood Stardoment://SD_ILS/0/SD_ILS:19724162024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar King, B. author. SpringerLink (Online service)<br/>Yer Numarası PN1993.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137344281">Full Text Available From Palgrave Media & Culture 2015 Packages</a><br/>Format: Electronic Resources<br/>Trendology Building an Advantage through Data-Driven Real-Time Marketingent://SD_ILS/0/SD_ILS:19699042024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kerns, C. author. SpringerLink (Online service)<br/>Yer Numarası HD45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137479563">Full Text Available From Palgrave Business & Management 2014 Packages</a><br/>Format: Electronic Resources<br/>International Place Branding Yearbook 2012 Managing Smart Growth and Sustainabilityent://SD_ILS/0/SD_ILS:19696182024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Go, F. editor. Govers, R. editor. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137282552">Full Text Available From Palgrave Business & Management 2013 Packages</a><br/>Format: Electronic Resources<br/>Engineering Society The Role of the Human and Social Sciences in Modern Societies, 1880-1980ent://SD_ILS/0/SD_ILS:19671622024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Brückweh, Kerstin. author. Wetzell, Richard F. author. Schumann, D. editor. Ziemann, B. editor. SpringerLink (Online service)<br/>Yer Numarası HM<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137284501">Full Text Available From Palgrave History 2012 Packages</a><br/>Format: Electronic Resources<br/>International Place Branding Yearbook 2011 Managing Reputational Riskent://SD_ILS/0/SD_ILS:19694242024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Go, Frank M. author. Govers, Robert. author. SpringerLink (Online service)<br/>Yer Numarası HD62.4 -62.45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9780230343320">Full Text Available From Palgrave Business & Management 2011 Packages</a><br/>Format: Electronic Resources<br/>Ekonomi, pazarlama ve sosyal boyutlarıyla Anadolu turizmi araştırmasıent://SD_ILS/0/SD_ILS:195462024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Yağcı, Özcan.<br/>Yer Numarası G155.T9 E46 2006<br/>Format: Books<br/>The Planetary Bargain Corporate Social Responsibility Comes of Ageent://SD_ILS/0/SD_ILS:19706462024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Hopkins, Michael. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-349-27066-8">Full Text Available From Palgrave Business & Management Archive Packages</a><br/>Format: Electronic Resources<br/>French for marketing : using French in media and communicationsent://SD_ILS/0/SD_ILS:90212024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Batchelor, R. E. (Ronald Ernest) Chebli-Saadi, M.<br/>Yer Numarası P96.M34 B38 1997<br/>Elektronik Erişim <a href="http://www.loc.gov/catdir/toc/cam023/96051789.html">Table of contents</a>
<a href="http://www.loc.gov/catdir/description/cam028/96051789.html">Publisher description</a><br/>Format: Books<br/>Corporate Social Responsibility Academic Insights and Impactsent://SD_ILS/0/SD_ILS:17889122024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Vertigans, Stephen. editor. Idowu, Samuel O. editor. SpringerLink (Online service)<br/>Yer Numarası HF5387 -5387.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-35083-7">Full Text Available From Springer Nature Business and Management 2017 Packages</a><br/>Format: Electronic Resources<br/>The Social Media Manifestoent://SD_ILS/0/SD_ILS:19696052024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Hallam, Jed. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137271426">Full Text Available From Palgrave Business & Management 2013 Packages</a><br/>Format: Electronic Resources<br/>Eco-Standards, Product Labelling and Green Consumerisment://SD_ILS/0/SD_ILS:19742932024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Boström, M. author. Klintman, M. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9780230584006">Full Text Available From Palgrave Social & Cultural Studies 2008 Packages</a><br/>Format: Electronic Resources<br/>Advances in Quality of Life Theory and Researchent://SD_ILS/0/SD_ILS:19607632024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Diener, Ed. editor. Rahtz, Don. editor. SpringerLink (Online service)<br/>Yer Numarası HM<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-94-011-4291-5">Full Text Available From Springer Nature Humanities, Social Sciences and Law Archive Packages</a><br/>Format: Electronic Resources<br/>Design/Build Marketing Strategies and Procedures for the Small and Mid-Size Contractorent://SD_ILS/0/SD_ILS:19551192024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Booth, William D. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4684-1431-8">Full Text Available From Springer Nature Business and Economics Archive Packages</a><br/>Format: Electronic Resources<br/>Empirically Based Interventions Targeting Social Problemsent://SD_ILS/0/SD_ILS:17789862024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Wodarski, John S. editor. Hopson, Laura M. editor. SpringerLink (Online service)<br/>Yer Numarası RA790.55<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-28487-9">Full Text Available From Springer Nature Behavioral Science and Psychology 2019 Packages</a><br/>Format: Electronic Resources<br/>Videogames and agencyent://SD_ILS/0/SD_ILS:20161112024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Bódi, Bettina, author. Taylor & Francis Group Taylor & Francis e-Books<br/>Yer Numarası GV1469.34 .A34 B63 2023<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4324/9781003298786">Full Text Available From Taylor & Francis Open Access e-Books</a><br/>Format: Electronic Resources<br/>Brand Gender Increasing Brand Equity through Brand Personalityent://SD_ILS/0/SD_ILS:17892272024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Lieven, Theo. author. SpringerLink (Online service)<br/>Yer Numarası HF5415.1255<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-60219-6">Full Text Available From Springer Nature Business and Management 2018 Packages</a><br/>Format: Electronic Resources<br/>AutoCADent://SD_ILS/0/SD_ILS:17587582024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Demiryürek, Mehmet Şamil, 1981- author. Elitoğ, Barış, general publishing director. Üstünel, Hüseyin, preparer. Şahin, Mustafa Said, graphic designer. İpek, Mahmut, social media.<br/>Yer Numarası T385 .D4658 2018<br/>Format: Books<br/>Managing the Paralympicsent://SD_ILS/0/SD_ILS:17885702024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Darcy, Simon. editor. Frawley, Stephen. editor. Adair, Daryl. editor. SpringerLink (Online service)<br/>Yer Numarası HD28 -70<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/978-1-137-43522-4">Full Text Available From Springer Nature Business and Management 2017 Packages</a><br/>Format: Electronic Resources<br/>Food Advertising Nature, Impact and Regulationent://SD_ILS/0/SD_ILS:18735882024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Gunter, Barrie. author. SpringerLink (Online service)<br/>Yer Numarası HQ793 -799.2<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-40706-7">Full Text Available From Springer Nature Literature, Cultural and Media Studies 2016 Packages</a><br/>Format: Electronic Resources<br/>Locative Social Media Place in the Digital Ageent://SD_ILS/0/SD_ILS:19724632024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Evans, L. author. SpringerLink (Online service)<br/>Yer Numarası HM741 -743<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137456113">Full Text Available From Palgrave Media & Culture 2015 Packages</a><br/>Format: Electronic Resources<br/>Understanding consumer behavior and consumption experienceent://SD_ILS/0/SD_ILS:20085372024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Rajagopal, 1957- author. Castaño, Raquel, 1962- author. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.32 .R353 2015E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-7518-6">Full Text Available From IGI Global 2015 Packages</a><br/>Format: Electronic Resources<br/>The New Middle Class in China Consumption, Politics and the Market Economyent://SD_ILS/0/SD_ILS:19713302024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Tsang, E. author. SpringerLink (Online service)<br/>Yer Numarası JA76<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137297440">Full Text Available From Palgrave Social Sciences 2014 Packages</a><br/>Format: Electronic Resources<br/>Public Opinion Polling in a Globalized Worldent://SD_ILS/0/SD_ILS:19031132024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Carballo, Marita. editor. Hjelmar, Ulf. editor. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-540-75753-5">Full Text Available From Springer Nature Business and Economics 2008 Packages</a><br/>Format: Electronic Resources<br/>Marketing in the Emerging Markets of Latin Americaent://SD_ILS/0/SD_ILS:19688102024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Marinov, M. author. SpringerLink (Online service)<br/>Yer Numarası GN562 -564<br/>Elektronik Erişim <a 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href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1108/9781787561021">Full Text Available From Emerald Business, Management & Economics 2018 Packages</a><br/>Format: Electronic Resources<br/>İçerik pazarlama : dijital dünyada marka ve hikaye yaratma stratejilerient://SD_ILS/0/SD_ILS:11686952024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kuş, Oğuz, author. Gülseçgin, İsmet, editor.<br/>Yer Numarası HM842 .K87 2016<br/>Format: Books<br/>Big Social Mobile How Digital Initiatives Can Reshape the Enterprise and Drive Business Resultsent://SD_ILS/0/SD_ILS:19698622024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Giannetto, D. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137410405">Full Text Available From Palgrave Business & Management 2014 Packages</a><br/>Format: Electronic Resources<br/>Managing Social Media and Consumerism The Grapevine Effect in Competitive Marketsent://SD_ILS/0/SD_ILS:19696172024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Rajagopal, . author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137281920">Full Text Available From Palgrave Business & Management 2013 Packages</a><br/>Format: Electronic Resources<br/>Teşekkür ekonomisi : müşteri bağlılığı yaratmak için sosyal medyayı nasıl kullanmalısınız?ent://SD_ILS/0/SD_ILS:272882024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Vaynerchuk, Gary. Kökkaya Chalar, Zeynep.<br/>Yer Numarası HF5415.5 .V39619 2011<br/>Format: Books<br/>The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970sent://SD_ILS/0/SD_ILS:18214162024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Schwenkbeck, Rahima. author. SpringerLink (Online service)<br/>Yer Numarası D203.2 -475<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-88354-6">Full Text Available From Springer Nature History 2021 Packages</a><br/>Format: Electronic Resources<br/>Corporate Social Responsibility and Employer Attractiveness An International Perspectiveent://SD_ILS/0/SD_ILS:18694152024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Bustamante, Silke. editor. Pizzutilo, Fabio. editor. Martinovic, Martina. editor. Herrero Olarte, Susana. editor. SpringerLink (Online service)<br/>Yer Numarası HF5387 -5387.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-68861-5">Full Text Available From Springer Nature Religion and Philosophy 2021 Packages</a><br/>Format: Electronic Resources<br/>Dijital bilge : "dijital dünya üzerine bir yüzleşme"ent://SD_ILS/0/SD_ILS:19921922024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Atalay, Ayşegül Bulut, author. Özeren, Esra Açar, editor. Türsen, Deniz, editor.<br/>Yer Numarası HF5415.1265 .A83 2020<br/>Format: Books<br/>Advances in Digital Marketing and eCommerce First International Conference, 2020ent://SD_ILS/0/SD_ILS:17902412024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Martínez-López, Francisco J. editor. D'Alessandro, Steven. editor. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-47595-6">Full Text Available From Springer Nature Business and Management 2020 Packages</a><br/>Format: Electronic Resources<br/>Organisational Responses to Social Media Storms An Applied Analysis of Modern Challengesent://SD_ILS/0/SD_ILS:17903322024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Phippen, Andy. author. Bond, Emma. author. SpringerLink (Online service)<br/>Yer Numarası HD58.8<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-49977-8">Full Text Available From Springer Nature Business and Management 2020 Packages</a><br/>Format: Electronic Resources<br/>Python öğreniyorument://SD_ILS/0/SD_ILS:11753672024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Su, Gökhan, author. Elitoğ, Barış, general publishing director. Üstünel, Hüseyin, editor. Şahin, Mustafa Said, graphic designer. İpek, Mahmut, social media.<br/>Yer Numarası QA76.73.P98 S8 2018<br/>Format: Books<br/>Marketing techniques for financial inclusion and developmentent://SD_ILS/0/SD_ILS:20096232024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Jain, Dhiraj, 1971- editor. Sharma, Adya, 1972- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HG187 .I4 M47 2018E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-4035-9">Full Text Available From IGI Global 2018 Packages</a><br/>Format: Electronic Resources<br/>Older Tourist Behavior and Marketing Toolsent://SD_ILS/0/SD_ILS:17888482024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Vigolo, Vania. author. SpringerLink (Online service)<br/>Yer Numarası G154.9 -155.8<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-47735-0">Full Text Available From Springer Nature Business and Management 2017 Packages</a><br/>Format: Electronic Resources<br/>Stages of Corporate Social Responsibility From Ideas to Impactsent://SD_ILS/0/SD_ILS:17889562024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Idowu, Samuel O. editor. Vertigans, Stephen. editor. SpringerLink (Online service)<br/>Yer Numarası HF5387 -5387.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-43536-7">Full Text Available From Springer Nature Business and Management 2017 Packages</a><br/>Format: Electronic Resources<br/>Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunityent://SD_ILS/0/SD_ILS:20090032024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kaufmann, Hans Ruediger, 1958- author. Manarioti, Agapi, 1979- author. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.1265 .K384 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-68318-012-8">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Mobile platforms, design, and apps for social commerceent://SD_ILS/0/SD_ILS:20093092024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Pelet, Jean-Éric, 1976- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5548.38 .M63 M63 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-2469-4">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Sharing our Lives Online Risks and Exposure in Social Mediaent://SD_ILS/0/SD_ILS:19722722024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Brake, David R. author. SpringerLink (Online service)<br/>Yer Numarası P87 -96<br/>Elektronik Erişim <a 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href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-642-25411-6">Full Text Available From Springer Nature Business and Economics 2012 Packages</a><br/>Format: Electronic Resources<br/>Real-Time Diplomacy Politics and Power in the Social Media Eraent://SD_ILS/0/SD_ILS:19780092024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Seib, P. author. SpringerLink (Online service)<br/>Yer Numarası JA1 -92<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137010902">Full Text Available From Palgrave Political & Intern. 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Suki, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.32 .H3643 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-0746-8">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Key challenges and opportunities in web entrepreneurshipent://SD_ILS/0/SD_ILS:20093082024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Capatina, Alexandru, editor. Rancati, Elisa, editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5548.32 .K49 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-2466-3">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>The Social Organization Managing Human Capital through Social Mediaent://SD_ILS/0/SD_ILS:17881552024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Manuti, Amelia. author. de Palma, Pasquale Davide. author. SpringerLink (Online service)<br/>Yer Numarası HD45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137585356">Full Text Available From Springer Nature Business and Management 2016 Packages</a><br/>Format: Electronic Resources<br/>Customer relationship management strategies in the digital eraent://SD_ILS/0/SD_ILS:20085732024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Nasir, Süphan, 1978- author. IGI Global eBooks IGI Global<br/>Yer Numarası HF5415.5 .N247 2015E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-8231-3">Full Text Available From IGI Global 2015 Packages</a><br/>Format: Electronic Resources<br/>A Sociology of the World Rally Championship History, Identity, Memories and Placeent://SD_ILS/0/SD_ILS:19713872024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Naess, H. author. SpringerLink (Online service)<br/>Yer Numarası HM621 -656<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137405449">Full Text Available From Palgrave Social Sciences 2014 Packages</a><br/>Format: Electronic Resources<br/>Postmodern dünyada tüketimi yeniden anlamlandıracak : yeni müşterient://SD_ILS/0/SD_ILS:11742592024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Torlak, Ömer, author. Altunışık, Remzi, author. Özdemir, Şuayıp, author.<br/>Yer Numarası HF5415 .T67 2007<br/>Format: Books<br/>The Feminist Dollar The Wise Woman's Buying Guideent://SD_ILS/0/SD_ILS:19546212024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Katz, Phyllis A. author. Katz, Margaret. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4899-6030-6">Full Text Available From Springer Nature Business and Economics Archive Packages</a><br/>Format: Electronic Resources<br/>Retail Power Plays From Trading to Brand Leadershipent://SD_ILS/0/SD_ILS:19705762024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Jary, Michael. author. Wileman, Andrew. author. SpringerLink (Online service)<br/>Yer Numarası HD30.28<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-349-14378-8">Full Text Available From Palgrave Business & Management Archive Packages</a><br/>Format: Electronic Resources<br/>Advances in Digital Marketing and eCommerce Second International Conference, 2021ent://SD_ILS/0/SD_ILS:17908152024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Martínez-López, Francisco J. editor. López López, David. editor. SpringerLink (Online service)<br/>Yer Numarası HF5415.1265<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-76520-0">Full Text Available From Springer Nature Business and Management 2021 Packages</a><br/>Format: Electronic Resources<br/>3. Turizm Şurası : 1-3 Kasım 2017 : tebliğler kitabıent://SD_ILS/0/SD_ILS:11704092024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Turizm Şurası (3th : 2017 : Ankara)<br/>Yer Numarası G155.T8 U28 2017 V.1<br/>Format: Books<br/>Trans-National English in Social Media Communitiesent://SD_ILS/0/SD_ILS:18700272024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Dailey-O'Cain, Jennifer. author. SpringerLink (Online service)<br/>Yer Numarası PD1 -7159<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/978-1-137-50615-3">Full Text Available From Springer Nature Social Sciences 2017 Packages</a><br/>Format: Electronic Resources<br/>The Towers of New Capital Mega Townships in Indiaent://SD_ILS/0/SD_ILS:18015842024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Tiwari, P. editor. SpringerLink (Online service)<br/>Yer Numarası HT321<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137586261">Full Text Available From Springer Nature 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global integrationent://SD_ILS/0/SD_ILS:20093382024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Khosrow-Pour, Mehdi, 1951- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF1008 .H373 2017E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-5225-2668-1">Full Text Available From IGI Global 2017 Packages</a><br/>Format: Electronic Resources<br/>Excel 2016 for Marketing Statistics A Guide to Solving Practical Problemsent://SD_ILS/0/SD_ILS:18920682024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Quirk, Thomas J. author. Rhiney, Eric. author. SpringerLink (Online service)<br/>Yer Numarası QA276 -280<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-43376-9">Full Text Available From Springer Nature Mathematics and Statistics 2016 Packages</a><br/>Format: Electronic Resources<br/>İşletme kitabıent://SD_ILS/0/SD_ILS:11690362024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Atkinson, Sam, editor. Göbekçin, Tufan, translator. Graham, James, illustrator. Yağcı, Behice, proofreader. Ok, Kamuran, graphic artist.<br/>Yer Numarası HF1008 .B87519 2016<br/>Format: Books<br/>Yeni başlayanlar için Javaent://SD_ILS/0/SD_ILS:17578972024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kirazlı, Mehmet, author. Tanrıverdioğlu, Sezer, author. Üstünel, Hüseyin, preparer. Aydın, Ali, preparer. Elitoğlu, Barış, preparer.<br/>Yer Numarası QA76.73.J38 K57 2016<br/>Format: Books<br/>Encyclopedia of e-commerce development, implementation, and managementent://SD_ILS/0/SD_ILS:20087972024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Lee, In, 1958- editor. IGI Global eBooks IGI Global<br/>Yer Numarası HF5548.32 .E524 2016E<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4018/978-1-4666-9787-4">Full Text Available From IGI Global 2016 Packages</a><br/>Format: Electronic Resources<br/>Advertising to Children New Directions, New Mediaent://SD_ILS/0/SD_ILS:19697462024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Blades, M. editor. Oates, C. editor. Blumberg, F. editor. Gunter, B. editor. SpringerLink (Online service)<br/>Yer Numarası BF712 -724.92<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1057/9781137313256">Full Text Available From Palgrave Business & Management 2014 Packages</a><br/>Format: Electronic Resources<br/>City imaging : regeneration, renewal and decayent://SD_ILS/0/SD_ILS:19923462024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Brabazon, Tara, editor of compilation. author. EBSCOhost eBooks EBSCOhost<br/>Yer Numarası HT166<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=644006">Full Text Available From eBooks on EBSCOhost</a><br/>Format: Electronic Resources<br/>The Social Media President Barack Obama and the Politics of Digital 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J. F. author. SpringerLink (Online service)<br/>Yer Numarası HA1 -4737<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/0-387-28981-X">Full Text Available From Springer Nature Mathematics and Statistics 2015 Packages</a><br/>Format: Electronic Resources<br/>Perspectives on Methodology in Consumer Researchent://SD_ILS/0/SD_ILS:19542832024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Brinberg, David. editor. Lutz, Richard J. editor. SpringerLink (Online service)<br/>Yer Numarası HF5415.2 -.34<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4613-8609-4">Full Text Available From Springer Nature Business and Economics Archive Packages</a><br/>Format: Electronic Resources<br/>Strategic Innovative Marketing and Tourism in the COVID-19 Era 9th ICSIMAT Conference 2020ent://SD_ILS/0/SD_ILS:17907292024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Kavoura, Androniki. editor. (orcid)0000-0002-5940-1998 Havlovic, Stephen J. editor. Totskaya, Natalya. editor. SpringerLink (Online service)<br/>Yer Numarası HD21<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-66154-0">Full Text Available From Springer Nature Business and Management 2021 Packages</a><br/>Format: Electronic Resources<br/>Contemporary issues in digital marketingent://SD_ILS/0/SD_ILS:20158852024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Niininen, Outi, editor. Taylor & Francis Group Taylor & Francis e-Books<br/>Yer Numarası HF5415.1265 .C66 2021<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4324/9781003093909">Full Text Available From Taylor & Francis Open Access e-Books</a><br/>Format: Electronic Resources<br/>Data Visualization Trends and Challenges Toward Multidisciplinary Perceptionent://SD_ILS/0/SD_ILS:18854912024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Anouncia, S. Margret. editor. Gohel, Hardik A. editor. Vairamuthu, Subbiah. editor. SpringerLink (Online service)<br/>Yer Numarası QA76.9 .B45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-981-15-2282-6">Full Text Available From Springer Nature Computer Science 2020 Packages</a><br/>Format: Electronic Resources<br/>Cultural Heritage Marketing A Relationship Marketing Approach to Conservation Servicesent://SD_ILS/0/SD_ILS:17895112024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Parowicz, Izabella. author. SpringerLink (Online service)<br/>Yer Numarası HF5410 -5417.5<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-00287-9">Full Text Available From Springer Nature Business and Management 2019 Packages</a><br/>Format: Electronic Resources<br/>Higher Education Consumer Choiceent://SD_ILS/0/SD_ILS:17882312024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Hemsley-Brown, J. author. Oplatka, I. author. SpringerLink (Online service)<br/>Yer Numarası HD62.4 -62.45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-137-49720-8">Full Text Available From Springer Nature Business and Management 2016 Packages</a><br/>Format: Electronic Resources<br/>Introducing SEO Your quick-start guide to effective SEO practicesent://SD_ILS/0/SD_ILS:18776452024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Shenoy, Aravind. author. Prabhu, Anirudh. author. SpringerLink (Online service)<br/>Yer Numarası QA76.625<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4842-1854-9">Full Text Available From Springer Nature Professional and Applied Computing 2016 Packages</a><br/>Format: Electronic Resources<br/>Interfirm Networks Franchising, Cooperatives and Strategic Alliancesent://SD_ILS/0/SD_ILS:19052042024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Windsperger, Josef. editor. Cliquet, Gérard. editor. Ehrmann, Thomas. editor. Hendrikse, Georg. editor. SpringerLink (Online service)<br/>Yer Numarası HD58.8<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-319-10184-2">Full Text Available From Springer Nature Business and Economics 2015 Packages</a><br/>Format: Electronic Resources<br/>International Management and Intercultural Communication A Collection of Case Studies; Volume 1ent://SD_ILS/0/SD_ILS:19700252024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Christopher, Elizabeth. editor. SpringerLink (Online service)<br/>Yer Numarası HD30.28<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-137-47991-4">Full Text Available From Palgrave Business & Management 2015 Packages</a><br/>Format: Electronic Resources<br/>International Management and Intercultural Communication A Collection of Case Studies; Volume 2ent://SD_ILS/0/SD_ILS:19700642024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Christopher, Elizabeth. editor. SpringerLink (Online service)<br/>Yer Numarası HD30.28<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-137-55325-6">Full Text Available From Palgrave Business & Management 2015 Packages</a><br/>Format: Electronic Resources<br/>Planetary Praxis & Pedagogy Transdisciplinary Approaches to Environmental Sustainabilityent://SD_ILS/0/SD_ILS:18508352024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Moore, Shannon A. editor. Mitchell, Richard C. editor. SpringerLink (Online service)<br/>Yer Numarası L1 -991<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-94-6300-214-1">Full Text Available From Springer Nature Humanities, Social Sciences and Law 2015 Packages</a><br/>Format: Electronic Resources<br/>Social Influence Processes and Preventionent://SD_ILS/0/SD_ILS:19619382024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Edwards, John. editor. Tindale, R. Scott. editor. Heath, Linda. editor. Posavac, Emil J. editor. SpringerLink (Online service)<br/>Yer Numarası BF698 -698.9<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-1-4899-2094-2">Full Text Available From Springer Nature Behavioral Science Archive Packages</a><br/>Format: Electronic Resources<br/>Gender equality and nation branding in the Nordic regionent://SD_ILS/0/SD_ILS:20148632024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Enloe, Cynthia H., 1938- author. Larsen, Eirinn, editor. Moss, Sigrun Marie, editor. Skjelsbæk, Inger, editor. Taylor & Francis Group<br/>Yer Numarası HQ1667<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.4324/9781003017134">Full Text Available From Taylor & Francis Open Access e-Books</a><br/>Format: Electronic Resources<br/>Excel 2019 for Advertising Statistics A Guide to Solving Practical Problemsent://SD_ILS/0/SD_ILS:18938302024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Quirk, Thomas J. author. Rhiney, Eric. author. SpringerLink (Online service)<br/>Yer Numarası QA276 -280<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-39254-3">Full Text Available From Springer Nature Mathematics and Statistics 2020 Packages</a><br/>Format: Electronic Resources<br/>Python for Marketing Research and Analyticsent://SD_ILS/0/SD_ILS:18939842024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Schwarz, Jason S. author. Chapman, Chris. author. Feit, Elea McDonnell. author. SpringerLink (Online service)<br/>Yer Numarası QA276.4 -.45<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-3-030-49720-0">Full Text Available From Springer Nature Mathematics and Statistics 2020 Packages</a><br/>Format: Electronic Resources<br/>The Attention Economy and How Media Works Simple Truths for Marketersent://SD_ILS/0/SD_ILS:17901052024-09-20T00:56:21Z2024-09-20T00:56:21ZYazar Nelson-Field, Karen. author. SpringerLink (Online service)<br/>Yer Numarası HF4999.2 -6182<br/>Elektronik Erişim <a href="https://ezp.isikun.edu.tr/login?url=https://doi.org/10.1007/978-981-15-1540-8">Full Text Available From Springer Nature Business and Management 2020 Packages</a><br/>Format: Electronic Resources<br/>