Search Results for Strategy -- Marketing -- Globalization.

Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea

2024-09-19T23:48:30Z

Yazar Gharmaoui, Sanaa, author. Çelikel, Aslı Tuncay, thesis advisor. Akseki, Pınar, jury member. Yılmaz, Kemal Özkan, jury member. Işık University.
Yer Numarası HF5415.13 .G43 2023
Elektronik Erişim Click for open access
Format: Books

Strategic Marketing Issues in Emerging Markets

2024-09-19T23:48:30Z

Yazar Adhikari, Atanu. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2018 Packages
Format: Electronic Resources

Competitive Branding Strategies Managing Performance in Emerging Markets

2024-09-19T23:48:30Z

Yazar Rajagopal. author. SpringerLink (Online service)
Yer Numarası HF5415.1255
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2019 Packages
Format: Electronic Resources

Global Marketing Strategy An Executive Digest

2024-09-19T23:48:30Z

Yazar Schlegelmilch, Bodo B. author. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2016 Packages
Format: Electronic Resources

Marketization Theory and Evidence from Emerging Economies

2024-09-19T23:48:30Z

Yazar Roy Chaudhuri, Himadri. editor. Belk, Russell W. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2020 Packages
Format: Electronic Resources

Transnational Marketing and Transnational Consumers

2024-09-19T23:48:30Z

Yazar Sirkeci, Ibrahim. author. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2013 Packages
Format: Electronic Resources

Global strategic management

2024-09-19T23:48:30Z

Yazar Lasserre, Philippe, author.
Yer Numarası HD62.4 .L37 2007
Format: Books

Global Brand Strategy World-wise Marketing in the Age of Branding

2024-09-19T23:48:30Z

Yazar Steenkamp, Jan-Benedict. author. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2017 Packages
Format: Electronic Resources

Global Luxury Organizational Change and Emerging Markets since the 1970s

2024-09-19T23:48:30Z

Yazar Donzé, Pierre-Yves. editor. Fujioka, Rika. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2018 Packages
Format: Electronic Resources

Market Entry in China Case Studies on Strategy, Marketing, and Branding

2024-09-19T23:48:30Z

Yazar Prange, Christiane. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2016 Packages
Format: Electronic Resources

Marketing Cases from Emerging Markets

2024-09-19T23:48:30Z

Yazar Mutum, Dilip. editor. Roy, Sanjit Kumar. editor. Kipnis, Eva. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2014 Packages
Format: Electronic Resources

The Globalization of Multinational Enterprise Activity and Economic Development

2024-09-19T23:48:30Z

Yazar Hood, N. editor. Young, S. editor. SpringerLink (Online service)
Yer Numarası HF5691 -5716
Elektronik Erişim Full Text Available From Palgrave Business & Management Archive Packages
Format: Electronic Resources

The Global Rule of Three Competing with Conscious Strategy

2024-09-19T23:48:30Z

Yazar Sheth, Jagdish. author. Uslay, Can. author. Sisodia, Raj. author. SpringerLink (Online service)
Yer Numarası HD28 -70
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2020 Packages
Format: Electronic Resources

Nonmarket Strategy in Business Organizations A Global Assessment

2024-09-19T23:48:30Z

Yazar Parnell, John A. author. SpringerLink (Online service)
Yer Numarası HD30.28
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2019 Packages
Format: Electronic Resources

The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis

2024-09-19T23:48:30Z

Yazar Schröder, Christoph. author. SpringerLink (Online service)
Yer Numarası HD30.28
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2015 Packages
Format: Electronic Resources

Fundamentals of Business-to-Business Marketing Mastering Business Markets

2024-09-19T23:48:30Z

Yazar Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Wilkinson, Ian. editor. Geiger, Ingmar. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2015 Packages
Format: Electronic Resources

Collaboration in Outsourcing A Journey to Quality

2024-09-19T23:48:30Z

Yazar Brinkkemper, S. author. Jansen, Slinger. author. SpringerLink (Online service)
Yer Numarası HD30.28
Elektronik Erişim Full Text Available From Palgrave Business & Management 2012 Packages
Format: Electronic Resources

Brand Breakout How Emerging Market Brands Will Go Global

2024-09-19T23:48:30Z

Yazar Kumar, Nirmalya. author. Steenkamp, Jan-Benedict E.M. author. SpringerLink (Online service)
Yer Numarası HD62.4 -62.45
Elektronik Erişim Full Text Available From Palgrave Business & Management 2013 Packages
Format: Electronic Resources

Managing in Recovering Markets

2024-09-19T23:48:30Z

Yazar Chatterjee, S. editor. Singh, N.P. editor. Goyal, D.P. editor. Gupta, Narain. editor. SpringerLink (Online service)
Yer Numarası HD30.28
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2015 Packages
Format: Electronic Resources

Globalization, Culture, and Branding How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

2024-09-19T23:48:30Z

Yazar Torelli, C. author. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Palgrave Business & Management 2013 Packages
Format: Electronic Resources

Leadership Development in a Global World The Role of Companies and Business Schools

2024-09-19T23:48:30Z

Yazar Canals, J. editor. SpringerLink (Online service)
Yer Numarası HF1365
Elektronik Erişim Full Text Available From Palgrave Business & Management 2012 Packages
Format: Electronic Resources

Strategic Marketing Cases in Emerging Markets

2024-09-19T23:48:30Z

Yazar Adhikari, Atanu. editor. Roy, Sanjit Kumar. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2017 Packages
Format: Electronic Resources

Vintage Luxury Fashion Exploring the Rise of the Secondhand Clothing Trade

2024-09-19T23:48:30Z

Yazar Ryding, Daniella. editor. Henninger, Claudia E. editor. Blazquez Cano, Marta. editor. SpringerLink (Online service)
Yer Numarası HF1365
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2018 Packages
Format: Electronic Resources

A Business History of the Swatch Group The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

2024-09-19T23:48:30Z

Yazar Donzé, P. author. SpringerLink (Online service)
Yer Numarası HD45
Elektronik Erişim Full Text Available From Palgrave Business & Management 2014 Packages
Format: Electronic Resources

Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil

2024-09-19T23:48:30Z

Yazar Schaffmeister, Niklas. author. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2015 Packages
Format: Electronic Resources

Evolution of Destination Planning and Strategy The Rise of Tourism in Croatia

2024-09-19T23:48:30Z

Yazar Dwyer, Larry. editor. Tomljenović, Renata. editor. Čorak, Sanda. editor. SpringerLink (Online service)
Yer Numarası G154.9 -155.8
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2017 Packages
Format: Electronic Resources

Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC)

2024-09-19T23:48:30Z

Yazar Pantoja, Felipe. editor. Wu, Shuang. editor. Krey, Nina. editor. SpringerLink (Online service)
Yer Numarası HF5415.5 -5415.53
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2020 Packages
Format: Electronic Resources

Instructor's Manual for Strategic Marketing Cases in Emerging Markets A Companion Volume

2024-09-19T23:48:30Z

Marketing Opportunities and Challenges in a Changing Global Marketplace Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

2024-09-19T23:48:30Z

Yazar Wu, Shuang. editor. Pantoja, Felipe. editor. Krey, Nina. editor. SpringerLink (Online service)
Yer Numarası HF5415.5 -5415.53
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2020 Packages
Format: Electronic Resources

Information communication technologies and globalization of retailing applications

2024-09-19T23:48:30Z

Yazar Rajagopal, 1957- IGI Global eBooks IGI Global
Yer Numarası HF5429 .I516 2009E
Elektronik Erişim Full Text Available From IGI Global 2009 Packages
Format: Electronic Resources

Contemporary Case Studies on Fashion Production, Marketing and Operations

2024-09-19T23:48:30Z

Yazar Chow, Pui-Sze. editor. Chiu, Chun-Hung. editor. C. Y. Yip, Amy. editor. K. Y. Tang, Ailie. editor. SpringerLink (Online service)
Yer Numarası HF5415.2 -.34
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2018 Packages
Format: Electronic Resources

SMEs in an Era of Globalization International Business and Market Strategies

2024-09-19T23:48:30Z

Yazar Bijaoui, Ilan. author. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2017 Packages
Format: Electronic Resources

Geography, location, and strategy

2024-09-19T23:48:30Z

Yazar Silverman, Brian S., editor. Alcácer, Juan, editor. Kogut, Bruce Mitchel, editor. Thomas, Catherine, active 2017, editor. Yeung, Bernard Yin, editor.
Yer Numarası HD30.28 .G46 2017
Elektronik Erişim Full Text Available From Emerald Business, Management & Economics 2017 Packages
Format: Electronic Resources

Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

2024-09-19T23:48:30Z

Yazar Mora, Pierre. author. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2016 Packages
Format: Electronic Resources

Sports Marketing A Global Approach to Theory and Practice

2024-09-19T23:48:30Z

Yazar Ennis, Sean. author. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2020 Packages
Format: Electronic Resources

Electronic Commerce A Managerial and Social Networks Perspective

2024-09-19T23:48:30Z

Yazar Turban, Efraim. author. King, David. author. Lee, Jae Kyu. author. Liang, Ting-Peng. author. Turban, Deborrah C. author.
Yer Numarası HF54.5 -54.56
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2015 Packages
Format: Electronic Resources

Analyzing the cultural diversity of consumers in the global marketplace

2024-09-19T23:48:30Z

Yazar Alcantara-Pilar, Juan Miguel, 1975- editor. Barrio-García, Salvador del, editor. Crespo-Almendros, Esmeralda, editor. Porcu, Lucia, editor. IGI Global eBooks
Yer Numarası HF5415.32 .A527 2015E
Elektronik Erişim Full Text Available From IGI Global 2015 Packages
Format: Electronic Resources

Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making

2024-09-19T23:48:30Z

Yazar Rajagopal. author. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2019 Packages
Format: Electronic Resources

Japanese Foreign Direct Investment and the East Asian Industrial System Case Studies from the Automobile and Electronics Industries

2024-09-19T23:48:30Z

Yazar Horaguchi, H. editor. Shimokawa, K. editor. SpringerLink (Online service)
Yer Numarası HF4999.2 -6182
Elektronik Erişim Full Text Available From Springer Nature Business and Economics Archive Packages
Format: Electronic Resources

Globalization and Development Entrepreneurship, Innovation, Business and Policy Insights from Asia and Africa

2024-09-19T23:48:30Z

Yazar Faghih, Nezameddin. editor. (orcid)0000-0003-4914-4999 SpringerLink (Online service)
Yer Numarası JZ1252
Elektronik Erişim Full Text Available From Springer Nature Political Science and International Studies 2019 Packages
Format: Electronic Resources

Electronic Commerce 2018 A Managerial and Social Networks Perspective

2024-09-19T23:48:30Z

Yazar Turban, Efraim. author. Outland, Jon. author. King, David. author. Lee, Jae Kyu. author. Liang, Ting-Peng. author.
Yer Numarası HF5548.32 -.33
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2018 Packages
Format: Electronic Resources

Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference

2024-09-19T23:48:30Z

Yazar Sharma, Dheeraj. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2016 Packages
Format: Electronic Resources

Hidden Champions of the Twenty-First Century The Success Strategies of Unknown World Market Leaders

2024-09-19T23:48:30Z

Yazar Simon, Hermann. author. SpringerLink (Online service)
Yer Numarası HD2340.782 -2346.5
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2009 Packages
Format: Electronic Resources

International business scholarship AIB fellows on the first 50 years and beyond

2024-09-19T23:48:30Z

Yazar Boddewyn, J. J. (Jean J.) Emerald Business, Management & Economics Emerald e-Books Emerald
Yer Numarası HD2755.5 .I58 2008
Elektronik Erişim Full Text Available From Emerald Business, Management & Economics 2008 Packages
Format: Electronic Resources

Management Strategies to Survive in a Competitive Environment How to Improve Company Performance

2024-09-19T23:48:30Z

Yazar Dincer, Hasan. editor. Yüksel, Serhat. editor. (orcid)0000-0002-9858-1266 SpringerLink (Online service)
Yer Numarası HD30.28
Elektronik Erişim Full Text Available From Springer Nature Business and Management 2021 Packages
Format: Electronic Resources

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

2024-09-19T23:48:30Z

Yazar Spotts, Harlan E. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2015 Packages
Format: Electronic Resources

Efficient eReporting with SAP EC® Strategic Direction and Implementation Guidelines

2024-09-19T23:48:30Z

Yazar Schuler, Andreas H. author. Pfeifer, Andreas. author. SpringerLink (Online service)
Yer Numarası T1 -995
Elektronik Erişim Full Text Available From Springer Nature Engineering Archive Packages
Format: Electronic Resources

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

2024-09-19T23:48:30Z

Yazar Sharma, Dheeraj. editor. Borna, Shaheen. editor. SpringerLink (Online service)
Yer Numarası HF5410 -5417.5
Elektronik Erişim Full Text Available From Springer Nature Business and Economics 2015 Packages
Format: Electronic Resources

Vertical Relationships and Coordination in the Food System

2024-09-19T23:48:30Z

Yazar Galizzi, Giovanni. editor. Venturini, Luciano. editor. SpringerLink (Online service)
Yer Numarası HD28 -70
Elektronik Erişim Full Text Available From Springer Nature Business and Economics Archive Packages
Format: Electronic Resources