A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. How consumers feel about you-their emotional connection with you-is what dtermines success now. Thias emotional phenomenon called the lovemarks effect be Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, İdeas company-is chainging everything from marketing to media, from product development to the ways companies are actually managed.