Engineered Customer Referrals: Prevalence and Antecedents -- Norwegian Best Practice of Sustainable Business Models -- Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries -- Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings -- Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages -- Basil Social Media in Higher Education: An Investigation into UG Marketing Education in the UK -- The Influence of Product Color on Perceived Weight and Consumer Preference -- Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour? -- Drivers of Long-Term Savings from a Consumers' Behavioral Perspective: A Large-Scale Empirical Investigation -- A New Method for Bench marking Marketing Organizations with Inter-Connected Departments -- Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics -- Building a Theoretical Model of Trust in Direct-to-Consumer Advertising -- Relational Capability in a Key Outsourced Supplier-Buyer Relationship -- "Can You Do Something About the Price?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer -- Assessing the Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Study of German DAX 30 Companies.-Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets -- Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson's Behavior and Performance -- The Role of Service Provider Groups Stereotypes During Service Failures -- Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity -- Orientation and Innovation in Dynamic Competitive Markets -- The Influence of Eleven P's of Internal Marketing on Brand Awareness: An Emerging Economy Perspective -- The Effect of Economic and Social Satisfaction on Partner Trust -- An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret -- Frontline Store Manager's Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation -- Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes -- Felix Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study -- Felix Increasing Salesperson's Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada -- Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption -- Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands -- Beliefs and Attitudes Towards Online Advertising in a Social Network Context -- Customer Loyalty in U.S. Hispanic Markets -- Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture -- What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention -- Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind -- Contents The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention -- Advertising Directed at Children: An Empirical Study from Parents' Perspective on Television Advertising and Advergames -- How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach -- Export Decision-Making: Combining Planning and Improvisation to Enhance Performance -- Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making -- When Do Measured Attitudes Reflect Past Behavior? -- Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)-A Structured Abstract -- Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership -- Learning to Improve New Product Outcomes -- Child Participation in Family Purchasing Process: Evidence from Lithuania -- Which Do I Prefer? A Theoretical Framework for Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan -- Deciphering the Brand Value Structure: New Measures and Business Insights -- Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia -- Contents Donate to Me: Applying the Servicescape Framework to an Online Donation Setting -- Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices -- Global Use and Access of Social Networking Websites: A National Culture Perspective -- Talking with You-Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment? -- Materiality of Online Brand Community -- Thomas Exploring Consumer Acceptance and Engagement with "Smart Meters" -- Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming -- Adding Dynamics into Transaction Cost Economics: The Social Capital Approach -- Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market -- Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster -- An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping -- An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty -- Contents Shopper's Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. Informal Food Retail Stores in India -- The Congruency Between the Container and the Content: Should We Texture Everything to Seduce the Consumer? -- Turning Brand Undesirables in Brand Heroes: Capitalising on Corporate Social Responsibility in Sport Sponsorship Alliances -- Company Initiated Communities of Fantasy and Brands as Relationship Builders -- An Empirical Examination of the Interrelationships Between Service Recovery Paradox and Its Key Antecedents and Outcomes -- Informational Empowerment: Cross-National Comparison of Internet Health Information Use and 'Patient-Consumer' Behaviour -- Barriers to Access Consumer Finance and the Influence of Workforce Insecurity -- Market Resistance in Developing Nations: The Sustenance of Gaucho Consumer Culture in Brazil -- How United Nations Global Compact Impacts Business Performance: The Mediating Role of Quality of Life of Employees in Emerging Market -- Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market -- Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising -- Contents Customer Empowerment, Top Management Team and Product Development: Success Paths in Turbulent Markets -- How Social Communities Create Value: The Dynamics of Surf as a Social Practice -- The Effects of Destination Personality on Tourist Satisfaction, Identification, and Behaviour -- How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks -- Examining the Public's Desire to Punish Socially Stigmatized Service Workers in Crisis: Can Empathy Buffer Anger? -- Cross-National Emic Scale Development in Health Care Service Quality -- Geomarketing Mix Optimization Using a Fuzzy Spatial and Multiscale Segmentation -- Martine Pelé Pridit Is a Useful Technique for Detecting Consumer Fraud When No Training Sample Is Available -- Innovative Materials Facilitating Resource Efficiency: Do Consumers Accept Eco-Friendly Materials? -- Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries? -- Assessment of a Web Comparative Behavioural Model with an Interdisciplinary and Complexity Approach -- Targeting Consumers at the Bop: What Implications? -- The Impact of Corporate Social Responsibility and Contributions to Local Communities on Brand Identification, Corporate Reputation and Brand Loyalty -- What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance -- Pricing Capabilities: Drivers and Effects on Performance -- Triangulation Without Tears -- Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument -- Consumer Schadenfreude: Deservingness of Product

Ownership Impacts Affect Following Another's Product Failure -- A Snowball to Introduce Sustainability into Supply Chain -- A Typology of Barriers to Pro-Environmental Behaviors: Evidence from a Three-Country Study -- Artifacts of Corporate Identity in Emerging Business Relationships -- Key Performance Indicators for Measuring Employer Brand Success -- The Recommendation Bias: The Effects of Social Influence on Individual Rating Behavior -- The Influence of Parental Style on Consumer Socialization in Mother-Adolescent Dyads and Father-Adolescent Dyads -- Understanding Situated Learning in Stressful Service Experiences: A Cross-Cultural Perspective -- Contents To be or Not to be... does the level of Empathy Contribute to Successful Personal Selling ?.-Deriving Value from Advertising as a Consumable Product: Ideas and Evidence -- Social Media: Harming or Enhancing Your Employer Brand Attractiveness? An Empirical Investigation - In-Person and Out-Person Factors in Perception of Product Attributes -- Sustainability in Higher Education Institutions: Validation Process of Quantitative Instrument -- A Dyadic View on Buyers and Sellers Social Capital: Its Effect on Customized Treatments and Relationship Commitment -- The Importance of Being Earnest: The Authenticity of Reciprocity in Marketing Exchange Relationships -- The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format -- The Mixture of Network Marketing Types in Emerging Ma.