Sakas TOC -- Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016) -- Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education -- Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship -- Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education -- Integration of the Theory and Practice in Continuity with the Development of Key Competencies - One of the Necessary Areas of Solutions for the Czech University Education -- Part II: New Ways of Marketing Analytics -- Social media analytics empowering customer experience insight -- Emotion-Gauge: Analyzing affective experiences in B2B customer journeys -- Customer perceived value - a key in marketing of integrated solutions -- Reliability and perceived value of sentiment analysis for Twitter data -- Part III: Development and Marketing Strategies in Innovative Technological Enterprises -- Measuring the impact of burnout on job satisfaction and organizational commitment -- The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees -- Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links? -- The role of organisational culture in the Greek higher tourism quality -- Integrating Total Quality Management philosophy in the Greek Tourism sector -- The role of organizational culture in Greek higher education quality -- Integrating Total Quality Management philosophy in Greek higher educational institutions -- Relationship between Supervisor's Emotional Intelligence and Transformational Leadership in Hotel Organizations -- Dynamic Combination of Automatic Forecasts for Corporate Budgeting -- Financial Text Mining in Tweeterland -- Part V: 2nd Symposium on Business Modelling -- Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences -- Communicating Strategically for Improving Team Effectiveness in ICTs Organizations -- Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment -- Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager -- The Use of Information System at public hospital pharmacies in Greece: Myths and Reality -- Organization style and its effect on employee satisfaction and personal performance -- A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece -- The role of local government in the provision of social services in the third age. Case study: the municipality of Volos -- Part VII: Marketing communications in online communities -- Pharmaceutical marketing STAR -- Comparison shopping websites and their impact on consumers' purchase intention -- Part VIII: The Role Of Branding For Companies & Countries -- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity -- Current Perception of a Brand in Czech Consumers' Mind -- Generation Z and religion in times of crisis -- Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers -- Fashion brands, social media and consumers' exposure to marketing messages -- A report on museum branding literature -- "Greek Breakfast": A new tourism brand name for an age-long gastronomy tradition -- Part IX: User Generated Content and Marketing -- Cliff diving in virtual communities -- Attitude towards change: factors affecting hospital managerial employees' resistance to change -- Part X: Innovations on shipping management and marketing -- Are Greek-tanker operators aware of IMO's Sustainable Maritime Transportation System and willing to follow its goals and actions? -- Strategies in 'shipping business management' -- How do Dry Bulk Freight Levels affect Minor Dry Commodity Trade and Shipping Marketing during Economic Recession Periods? -- The Process of employing Greek Ship Officers onboard Greek Ships A Proposal for a New Recruiting Tool -- Evolution of Logistics Centers and Value-Added Services offered in Port Areas & the Importance of Marketing -- The Role of Marketing in the Shipping Industry in Case of Accidents -- The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market. -- Part XI: 2nd Symposium on Business Informatics and Modelling -- Software Protection and Piracy focusing on the 2008 Crisis: A comparative study and simulation modeling regarding the case of Greece, Germany and England -- Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation -- Modeling and Simulation of Promotion Procedures for IT companies through Facebook -- Modeling and simulation for the development of innovative ideas for video games in smartphones -- Mobile Commerce and success factors. Simulation and modeling of the problem -- The simulation model of supply chains on the macroeconomic level is the tool to control the economic development of the region -- Calculating Handling of Business Resources for Establishing a Successful Information's Technology Project. -- Calculating Handling of Company Resources for Establishing an Effective Project Team -- Businesses: The association between their export performance and information and communication technology adoption -- Modeling the process of a web-based collaboration tool development -- Comparing Scrum and XP Agile Methodologies using Dynamic Simulation Modeling -- The development of new ideas for IT products, through social media -- Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030 -- Mechanisms of Management Process Improvement of an Educational Institution -- Part XII: 6th Symposium on Integrated Information -- The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals -- Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking. -- Instagram Company Page Creation Modeling and Simulation -- Two Years on - Developing Metrics for Crowdsourcing with Digital Collections -- Ethics and medical research -- Is the Market Value of Software Vendors affected by Software Vulnerability Announcements? -- Conceptual search algorithms for FDB databases -- Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms -- Analysis of GWAP collected tags in the description of heritage materials -- Selective Monitoring of the Safety of Railway Buildings -- Group Recommendations in MapReduce -- APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration -- News Articles Platform: Semantic Tools and Services for Ag-gregating and Exploring News Articles -- Data Mining of World Bank Indicators.