Preface: Proceedings of the 4th International Conference on Strategic Innovative Marketing (IC-SIM 2015) -- Part I: 2nd Symposium on Transportation Marketing: Trends and Future Directions -- Ambient Media in the View of the General Public and Their Relation to This Communication Form -- Generation Y Marketing - The Path to Achievement of Successful Marketing Results Among the Young Generation -- Blueprinting an Event & Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small Scale Sport Event -- The Role of Gender in the Construction of Self Through Fashion Brands -- Bologna Tools to Promote Skills and Competences in Higher Education: The Greek Context -- Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector -- Part II: 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links? -- Knowledge Management and Employee General Competencies in Accounting Firms -- Personal Characteristics and Job Satisfaction of Greek Banking Employees -- Social Networking Sites' Usage in a Period of Crisis: A Segmentation Analysis of Greek College Students -- Personal Characteristics and Organizational Culture of Greek Banking Employees -- Sustainability, Social Marketing & Host Attitudes About Tourism in the City of Larissa -- Led to Change or Change to Lead? -- Part III: 3rd Destination and Cultural Marketing Symposium: Trends and Future Outlook -- An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media -- Branding in the New Museum Era.-E-marketing in the Hotel Industry: Marketing Mix Strategies -- IMC Strategies of Festivals in Destination Branding -- Tourism Innovation: Theoretical and Empirical Review -- The Communication Role of the 'Imagined Communities' in the Promotion of International Events -- E-Services Development in the Collaborative World -- Business Transformation Through Service Science: A Path for Business Continuity -- The Concept of Corporate Reputation Assessment Model - the Stock Market Investors Perspective -- How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool -- Specifics of Marketing in the Process of Reintegration of Slovak Researchers -- Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communicates and Analysis of Their Impact on Consumers -- Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement -- The Cultural Organizations' Revival Lies in the Use of Business Management Strategy: The Case Study of Greek Local Cultural Organizations -- Priming Effects On Cross Cultural Business Ethical Perceptions -- Part IV: 2nd Marketing Communication in SMEs -- Understanding Journalists on Twitter: The Czech Case -- The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic -- Reverse Logistics in Marketing Campaigns -- Part V: 2nd Marketing in Entrepreneurship -- Competitive Strategies and Managers' Perceptions in Greek Food Manufacturing Firms -- The Perception of Warning Signs at Different Cultures -- Humor - The Strongest Emotional Appeal in Advertising -- The Links Among Quality, Service Recovery, Value, Loyalty on the Internet -- Part VI: Business Modelling -- Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing -- The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes -- Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modelling Approach -- Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations -- Corporate Competitiveness based on Sustainability and CSR values: Case studies of Spanish MNCs -- Motivations for Participation and E-Wom Among Supporters of Crowdfunding Campaigns -- Changes in the Legal System of the Nongovernmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-Profit Sector -- Environmental Reporting as a Part of a Marketing Communication -- Corporate Social Responsibility and Financial Performance within the Business Sector in Greece -- Part VII: Healthcare Services: Special Aspects and Challenges in an Evolving Environment -- Management of Medical Crisis Events Using ICT Tools -- Long-Term Cancer Patient Care: "New Insight on Training Needs for Health Professionals in Today's Greece" -- Leadership Capabilities and Their Effect on Job Performance, an Approach in Health Care Sector -- Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address it? -- The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System -- Assessment of Inhabitants' Health Care Needs in Local Community -- Innovation and Knowledge-Based Entrepreneurship -- The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies -- Analysis of the Characteristics of Knowledge-Intensive Firms in Greece -- A Comparative Analysis of Knowledge-Based Firms In High-Tech Sectors and Knowledge Intensive Business Services -- Reporting of Human Capital as One of the Corporate Social Responsibility Areas -- Part IX: Strategic Marketing of Heritage, Cultural and Architectural Tourism -- Food Experiences: The Oldest Social Network... -- Tourism Events: the SATA Rallye Azores in Facebook and Twitter -- Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism -- Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction: The Case Study of the Display and the Educational Pro-Gram of the Archaeological Collection of Thespies (Biotia, Greece) -- Cultural Policy and Marketing Management: The case study of New Museum of Acropolis -- Part X: Symposium on Business Informatics and Modelling -- Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory -- Modeling the Promotion Process of Academic Conferences Through Social Media -- Merchandising IT Products via Social Networks: Modeling and Simulation of the Procedures -- The Contribution of Social Media in the Management of Social Relations with Customers: Modelling and Simulation of the Problem -- Modeling of Market Segmentation in Social Networks and Media -- Modeling of B2C Communication Strategies in Electronic Commerce -- Robots in the Hospital Setting: A Case Study -- A Case Study on the Use of 3d Printing Technologies in an Educational Institution -- Information Systems Phases and Firm Performance: A Conceptual Framework -- Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning -- Blended Learning and Business Modeling in Technical Translation Studies -- Creation Technologies for Smart Hypertextual Tutorials in Intercultural Educational Space -- The Use of Individual Learning Styles in E-Learning -- On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment -- The Information Communication Technology (ICT) in the Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education; The Case Study of Greek Educational Institutes -- Instrument of Coordination of Social Groups for Effectiveness Increase in Smart Education' Paradigm -- Legal Aspects Use of Educational and Scientific Information Has Posted on the Internet for Organizing E-Learning on the Example of Russia -- Protection of Confidential Information in Educational Information Environments -- Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University -- Part XI: Symposium on Integrated Information -- The Communication Role for the Applying of Anchoring Pricing in the Information Sector -- An Analytical Framework for the Analysis of an Information Economy -- The Use of Social Media for Private Concerns in Organizations: An Interview Study -- Toward an Integrated Approach to Information Management: A Literature Review -- Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-Las) -- Retrieval and Dissemination of Information in Distributed and Wireless

Environments -- The Design of a Knowledge Base for the Prevention of Bullying in Elementary School -- Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education -- A Framework for Communities of Practice in Radiotherapy -- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard -- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study -- Hypatia Digital Library: A Text Classification Approach Based on Abstracts -- Reading Clubs: Current Trends and the Case of Greece. .