Towards Intellectual Property Rights Management Back-office and Front-office Perspectives için kapak resmi
Towards Intellectual Property Rights Management Back-office and Front-office Perspectives
Başlık:
Towards Intellectual Property Rights Management Back-office and Front-office Perspectives
ISBN:
9783319690117
Personal Author:
Edition:
1st ed. 2018.
Yayın Bilgileri:
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Fiziksel Tanımlama:
XVII, 178 p. 32 illus. in color. online resource.
Contents:
Chapter 1: Untangling the Intangibles: The Scope of IPR Management Research -- Chapter 2: From Tangibles to Intangibles and from Back-Office to Front-Office -- Chapter 3: Innovation Property Rights Process Management -- Chapter 4: Interviewing IPR Executives -- Chapter 5: IPR Management to Business Management -- Chapter 6: IPR Characteristics in Practice: Back-Office to Front-Office -- Chapter 7: IPR Management in Action: The Road to "Better" IPR Management -- Chapter 8: Conclusion.
Abstract:
This book provides insights into the intellectual property rights (IPR) managerial practices of key IPR executives from a range of multinational companies, including major research and development firms. It identifies gaps in IPR management and considers the Tabular Application Development (TAD) methodology IPR process optimisation model. The authors adopt an interdisciplinary approach, providing a conceptual framework derived from practice and enriched with theoretical insights, and offering organisational recommendations. In taking into account both Back and Front office processes, Towards Intellectual Property Rights Management will help businesses navigate the maze of IPR and maximise the value they get from innovation.
Added Author:
Dil:
English