Artificial Intelligence in Value Creation Improving Competitive Advantage
Başlık:
Artificial Intelligence in Value Creation Improving Competitive Advantage
ISBN:
9783319915968
Personal Author:
Edition:
1st ed. 2019.
Yayın Bilgileri:
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
Fiziksel Tanımlama:
XIII, 340 p. 26 illus. online resource.
Contents:
1 Value creation and competitive advantage models -- 2 Artificial Intelligence Methods and Techniques -- 3 Influence of artificial intelligence on activities and competitiveness of an organization -- 4 Model for value generation in companies and cognitive networks -- 5 Summary and recommendations for future research.
Abstract:
This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify key managerial and technical competencies required.
Ek Kurum Yazarı:
Dil:
English