Economic and legal aspects of sustainable consumer behaviour -- Expectations for trends in household living standards and different perceptions in selected Central European countries -- Willingness to reduce food choice in favour of sustainable alternatives - the role of government and consumer behaviour -- Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives -- Understanding the cross-cultural specifics of consumer behaviour -- Multidimensional analysis of consumer behaviour on the European digital market -- The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic -- Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic -- Sustainable consumption behaviour in Poland through a PLS-SEM mode -- Factors influencing consumer behaviour across products and services -- Coffee consumer segmentation - implications for producers and sellers -- Identification of the reasons why individual consumers purchase dietary supplements -- The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model -- How much might a beer cost in a fancy resort? A possible replication of Thaler's well-known experiment -- Consumer behaviour - implications for business strategy -- Omni-channel retailing strategy and research agenda -- How marketing shapes the behaviour of culture participants -- Determinants of purchasing decisions of restaurant consumers: a case study analysis -- Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations.