Part I: Technology -- The Evolution of Chatbots in Tourism: a Systematic Literature Review -- In-room voice-based digital assistants transforming on-site hotel services and guests' experiences -- Co-Creating Personalised Experiences in the Context of Personalisation-Privacy Paradox -- AI based Self-Service Technology Service Failure in Hotel -- Part II: Innovation -- Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands -- A Netnographic Study of Consumer Value in Slow Travel -- Coworking & coliving: do they attract digital nomad tourist? -- Robo-tipping: Are customers game? -- Part III: Social Media & User Generated Content -- Tourist experiences at overcrowded attractions: A text analytics approach -- A Pinterest Netnography -- Contextual Effects of Online Review Recency: Three Research Propositions -- Cultural traits in the consumption of luxury hotel services. An exploratory analysis through online reviews data -- Part IV: Destinations -- The Digitized Ecosystem of Tourism in Europe: Current Trends and Implications -- Destination Imagery Diagnosis Model: The Case of Switzerland -- Discovering Cultural Differences through Information Flow of National DMOs Websites -- Smart Tourism Cities' Competitiveness Index: A Conceptual Model -- Part V: COVID-19 -- Hear no virus, see no virus, speak no virus: Swiss hotels' online communication regarding Coronavirus -- Factors influencing tourists' intention to use COVID-19 contact tracing app -- Examining Post COVID-19 Tourist Concerns Using Sentiment Analysis and Topic Modeling -- Enhancing the Visitor Experience in the time of COVID 19. The use of AI Robotics in Pembrokeshire Coastal Pathway.