Business in Africa in the Era of Digital Technology Essays in Honour of Professor William Darley
Başlık:
Business in Africa in the Era of Digital Technology Essays in Honour of Professor William Darley
ISBN:
9783030705381
Edition:
1st ed. 2021.
Yayın Bilgileri:
Cham : Springer International Publishing : Imprint: Springer, 2021.
Fiziksel Tanımlama:
XVII, 174 p. 13 illus., 12 illus. in color. online resource.
Series:
Advances in Theory and Practice of Emerging Markets,
Contents:
1. Introduction to "Business in Africa in the Era of Digital Technology" -- 2. Digitalization in Africa: The case of public programs in Ghana -- 3. Maximizing Human Resource Development in Sub-Saharan Africa in the Digital Era -- 4. Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective -- 5. Gender and Rural Entrepreneurship in digitizing sub-Saharan Africa -- 6. Social Media and Economic Development: The Role of Instagram in Developing Countries -- 7. Franchising in the gasoline retail industry in Cameroon: A strategic perspective -- 8. Supply chain management systems in Africa: insights from Nigeria -- 9. Understanding rural micro and small business marketing practices in Ghana -- 10. Attitudes to Globalization in the Public, Private and NGO Sectors.
Abstract:
This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). As disciples of Dr. Darley, the contributors cover the various aspects of business in the Africa Context, especially as digital technology changes the African society. Entrepreneurship, HR management, Supply chain management, Globalization; private and NGOs are emerging with greater capabilities.
Ek Kurum Yazarı:
Dil:
English