With the implementation of the strategic plan "Made in China 2025" as its guideline and "the study of formulation of executive summary of innovative design in the manufacturing industry" as the main theme, this book provides an in-depth interpretation of innovative design from three perspectives - why, what and how. Chapter One, "The Necessity of Developing Innovative Design," focuses on why innovative design should be developed, and Chapter Two, "Concept And Connotation of Innovative Design," explains what innovative design is, while Chapters Three to Seven systematically and comprehensively discuss how to develop innovative design and how to improve innovative design skills in various contexts, including key industries, business, personnel training, platform building, and supporting measures. Lastly, Chapter Eight "Cases of Innovative Design" explores the value of innovative design and innovative design-driven industrial transformation. By analyzing several design-driven companies, such as China Railway Rolling Stock Corporation, Haier Group and GAG Trumpchi, and the role of corporate innovative development as well as typical examples of major innovative design projects, it offers readers insights and inspiration.