Marketing and Smart Technologies Proceedings of ICMarkTech 2019

Başlık:

ISBN:

9789811515644

Edition:

1st ed. 2020.

Yayın Bilgileri:

Singapore : Springer Nature Singapore : Imprint: Springer, 2020.

Fiziksel Tanımlama:

XXVI, 458 p. 91 illus., 63 illus. in color. online resource.

Series:

Smart Innovation, Systems and Technologies, 167

Contents:

The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.

Abstract:

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. .

Subject Term:

Computational intelligence.

Artificial intelligence.

Engineering -- Data processing.

Data mining.

Data Engineering.

Data Mining and Knowledge Discovery.

Added Author: