Marketing and Smart Technologies Proceedings of ICMarkTech 2020
Başlık:
Marketing and Smart Technologies Proceedings of ICMarkTech 2020
ISBN:
9789813341838
Edition:
1st ed. 2021.
Yayın Bilgileri:
Singapore : Springer Nature Singapore : Imprint: Springer, 2021.
Fiziksel Tanımlama:
XXXII, 797 p. 151 illus., 93 illus. in color. online resource.
Series:
Smart Innovation, Systems and Technologies, 205
Contents:
How committed I am with Tourist-Intelligent Virtual Assistants? -- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based -- Methods for Prospect Generation -- A trademark image retrieval tool based on deep learning features -- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown -- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies -- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents -- The Organizations' Paths to Market Success -- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.
Abstract:
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Ek Kurum Yazarı:
Dil:
English